312.768.6800 | Contact Us | Support

The ePublishing Blog

Tech Terms for the Technically Disinclined

August 30, 2012

Technically, you don’t have to be a tech head to keep up with the technology behind your website, online and mobile marketing and sales. But it does help to know a few terms.  That way, when a professional peer says,

“I was building a prototype with a wireframe, and some scope creep told me it was a minimal viable product. He said I needed more agile project management and modular programming to regain my version control. So, I started scaling my content management system, vertically AND horizontally. UX, I mean ugh. What a project,”

You can say, “Nice try, you have no idea what you are talking about either.”

Entrepreneur does a nice job of defining the terms we just mentioned—and they are relevant for online publishers—because they have a lot to do with successful content and project management. 

With a little preparation, you’ll be making informed decisions about website development and design, user experience, audience engagement, mobile applications, and flexibility and scalability; all features that help ensure greater readership and revenue generation through online content.

When you think about a CMS, don’t think of it just as

A password-protected software system that provides tools to create and manage website content and doesn't require any knowledge of programming languages.”

Think of it as your central tool for disseminating a diverse cache of content in a timely and dynamic fashion.  Not all Content Management Systems are created equal. Look for one that not only makes it easy for your least technically-minded staff member to edit and post content to your website, but also one that allows you to seamlessly manage workflow, post multimedia content, relate content and build audience engagement around social sharing, forums and directories.

Also, don’t be afraid to investigate a tech term you don’t understand. A small investment of time in learning new relevant terms could give you a little insight that goes a long way. In the tech world, sometimes you only need to know enough to recognize that you need help from someone who knows more. Don’t let the technicalities undermine your own expertise.

 

 

 

 

Case Studies, White Papers & Product Information delivering advice & information to get more by publishing in the cloud.

Site Relaunch Increases Revenue 36% Make More Money With A Cloud CMS Go to Resource Center
 
 

ePublishing Blog

How Publishers Can Leverage Current Trends in Audience Behavior

With all the focus on audience behavior in online media,  it’s exciting to consider that we have a variety of tools at our fingertips for learning more about how people behave online,

Audience Behavior, in Focus: What Millennials and Moms Are Doing

We've talked recently about current trends in audience behavior. General trends provide valuable insights for your content marketing approach—but it’s also helpful to try and drill down to specific facets of the population—to focus our tactics to engage specific readers.

Thinking Digital: What the NY Times Innovation Report Tells Us, Part II

The NY Times digital innovation report tells us that learning how to think digital is the key to success.

Revenue Dreaming: Build a Better Event

Focusing on subscriptions, renewals, and ad revenue is a tried and true recipe for success in the media industry.  Increasing Revenue per Reader, however, requires a willingness to leverage our industry  expertise, experience and energy to deliver an experience that engages readers differently. Don't worry; while the New York Times has just recently made Events a priority, leading BtoB publishers and Niche Media show the way for the rest of us.

Thinking Digital: What the NY Times Innovation Report Tells Us

There’s been a lot of buzz about the leaked NYT digital innovation report. And there should be.  

Why Marketing Automation, SaaS and Individualization Go Hand in Hand

 There is a lot of talk these days about personalization, or more precisely, individualization. And for some, it might seem like all the hype came out of the blue.