312.768.6800 | Contact Us | Support

ePublishing Acquires Ellington CMS And Ellington Marketplace

July 09, 2012
Acquisitions | Press Releases

CHICAGO, July 10, 2012 – ePublishing, Inc., a cloud-based SaaS provider of integrated Content Management, eCommerce and CRM solutions announced an agreement to acquire the clients, staff and technology of Ellington CMS and Ellington Marketplace from The World Company's Mediaphormedia software division.

"With this announcement, our first priority will be uninterrupted service for all Ellington CMS and Ellington Marketplace customers," said Thomas Chaffee, CEO of ePublishing. "We look forward to continuing development, implementation and ongoing support as we personally welcome each Ellington customer to the ePublishing family."

"Online and mobile technologies are accelerating in sophistication and play an increasingly key role for media companies, who as a group have the absolute highest requirements," said Bill Fowle, Director of Digital Operations for The World Company. "Ellington has been a leader in the CMS space and transitioning our clients to the best possible service, technology, infrastructure and expertise was paramount. We found that in ePublishing."

Increasingly, media companies are realizing that Cloud Software as a Service business solutions are the best path to deliver more to advertisers and grow their enterprise value while achieving the necessary speed to recognize, adopt and capitalize on emerging revenue opportunities.

ePublishing drives profit for publishers with tools and services that empower a wide range of business models, leveraging new and broadly diversified income streams - creating deep reader engagement with contextual Content, Community and Commerce.

"Content consumption is changing rapidly and so must the technology that creates, drives and monetizes the online and mobile presence of today's media companies," said Chaffee. "We look forward to offering the marketplace a choice of two industry-leading technology platforms backed by our dedication to media industry best practices and obsessive 24 x 7 service and support."

"The top priority of both The World Company and ePublishing is to continue supporting our customers and making the transition for clients and staff both transparent and simple," said Fowle.

For more information, please visit www.ePublishing.com, Media Resources, FAQ or call Lou Bahin, ePublishing CMO, at 312.768.6868

 

Case Studies, White Papers & Product Information: best practices to implement a successful publishing strategy in the cloud.

Responsive Design, Contextual Content Increases Traffic 541%  Premium Content Strategy Delivers 160% Sales Gain

Go to Resource Center
 
 

ePublishing Blog

12% Traffic Growth: Why You Should Give Infographics a Try

It’s possible, now more than ever, that Infographics will improve your content marketing AND editorial content.  Make sure you're doing it right before jumping in.

What Does Individualized Publishing Really Mean?

As the industry travels further and further in the direction of individualization it's clear that it isn’t just about employing demographic and behavioral data. It’s not even just simply about relevancy. It’s about contextualization. 

Reader Content Preferences + Taxonomy = Better Individualization

We know that targeted ads are producing impressive results for BtoC and some BtoB companies. But as a publisher, what’s the winning formula? 

Six Steps to Bridging Your Data Gaps

You know that you’re supposed have data to create contextually-driven content and advertising. You know that data helps you serve your audience more effectively. Do you know what data you don’t have?

Publishing Finesse: The Art of Re-Targeting

Re-Targeting is more than serving up the same ad, over and over . . .

Targeted Ads: Is the Hype for Real?

We talk a lot about individualization—whether in the context of marketing our own content or paid advertising. It makes a lot of sense, but sometimes it’s hard to know how effective it is.