312.768.6800 | Contact Us | Support

ePublishing Acquires Ellington CMS And Ellington Marketplace

July 09, 2012
Acquisitions | Press Releases

CHICAGO, July 10, 2012 – ePublishing, Inc., a cloud-based SaaS provider of integrated Content Management, eCommerce and CRM solutions announced an agreement to acquire the clients, staff and technology of Ellington CMS and Ellington Marketplace from The World Company's Mediaphormedia software division.

"With this announcement, our first priority will be uninterrupted service for all Ellington CMS and Ellington Marketplace customers," said Thomas Chaffee, CEO of ePublishing. "We look forward to continuing development, implementation and ongoing support as we personally welcome each Ellington customer to the ePublishing family."

"Online and mobile technologies are accelerating in sophistication and play an increasingly key role for media companies, who as a group have the absolute highest requirements," said Bill Fowle, Director of Digital Operations for The World Company. "Ellington has been a leader in the CMS space and transitioning our clients to the best possible service, technology, infrastructure and expertise was paramount. We found that in ePublishing."

Increasingly, media companies are realizing that Cloud Software as a Service business solutions are the best path to deliver more to advertisers and grow their enterprise value while achieving the necessary speed to recognize, adopt and capitalize on emerging revenue opportunities.

ePublishing drives profit for publishers with tools and services that empower a wide range of business models, leveraging new and broadly diversified income streams - creating deep reader engagement with contextual Content, Community and Commerce.

"Content consumption is changing rapidly and so must the technology that creates, drives and monetizes the online and mobile presence of today's media companies," said Chaffee. "We look forward to offering the marketplace a choice of two industry-leading technology platforms backed by our dedication to media industry best practices and obsessive 24 x 7 service and support."

"The top priority of both The World Company and ePublishing is to continue supporting our customers and making the transition for clients and staff both transparent and simple," said Fowle.

For more information, please visit www.ePublishing.com, Media Resources, FAQ or call Lou Bahin, ePublishing CMO, at 312.768.6868

 

Case Studies, White Papers & Product Information: best practices to implement a successful publishing strategy in the cloud.

Responsive Design, Contextual Content Increases Traffic 541%  Premium Content Strategy Delivers 160% Sales Gain

Go to Resource Center
 
 

ePublishing Blog

Publishing Finesse: The Art of Re-Targeting

Re-Targeting is more than serving up the same ad, over and over . . .

Targeted Ads: Is the Hype for Real?

We talk a lot about individualization—whether in the context of marketing our own content or paid advertising. It makes a lot of sense, but sometimes it’s hard to know how effective it is.

Video: 11 Ways to Tear a Page from Buzzfeed's Playbook, continued . . .

We’ve been talking about how BtoB Publishers can apply Buzzfeed’s techniques to a video strategy. 

Video: 11 Ways to Tear a Page from Buzzfeed's Playbook

We get it, video can be a really daunting endeavor for BtoB publishers, but it’s also a necessity in any digital-first content marketing strategy. Simultaneously, media sites like Buzzfeed have emerged as leaders in producing targeted content. 

The BtoB Publisher’s Checklist for Facebook Engagement

We’re going to guess that Facebook is one of your primary targets for social sharing (yes, for BtoB, too) because recent numbers suggest that Facebook should be part of any social media strategy.  

Two Steps to an Engaging Social Media Strategy

How can BtoB Publishers put The New York Times' lessons in social media to work?