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Increasing Sales with Data

Home » Topics » Best Practices » Increasing Sales with Data

Increasing Sales with Data
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ARTICLES

BtoB Audience Personas: Four Tips for Publishers

March 28, 2014

BtoB publishing is its own animal and there are a few key points to remember when establishing and applying audience personas to your content marketing approach. 

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Audience Data = Monetization

August 6, 2013
Danielle Lattuga

There are more and more examples emerging for how publishers are using deep audience data, creatively, for monetization. 

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