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Digital Strategy

Home » Topics » Getting Started » Digital Strategy

Digital Strategy
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ARTICLES

The Four Pillars of Digital-First Publishing

January 30, 2015

We know that you can’t become digital-first overnight. We know that taking a digital-first approach requires a shift in your overall business and editorial strategy. It’s likely that you’ve already taken some steps and you are just trying to get to the next level. Making this transformation is as much about finesse as it is about resources. 

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5 Reasons Digital-First Delivers Big Gains, Savings

January 13, 2015

Enterprise Publishing Systems are only as good as the strategy behind them.  Skeptical? Here's how to make digital-first publishing work for you


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Will Digital Publishers Go Website-Free?

September 26, 2014

Whoa. The thought probably makes you feel . . . naked. It’s an interesting idea, but is it realistic? Yes and no. 

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How Publishers Can Leverage Current Trends in Audience Behavior

July 25, 2014

With all the focus on audience behavior in online media,  it’s exciting to consider that we have a variety of tools at our fingertips for learning more about how people behave online,


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Thinking Digital: What the NY Times Innovation Report Tells Us

July 8, 2014

There’s been a lot of buzz about the leaked NYT digital innovation report. And there should be.  


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Best Practices: How to Get the Most from Your Enterprise Publishing System, Part II

June 18, 2014

Are you making the most of your EPS?  Here are a few more ways to find out if you are leveraging its greatest potential. 


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Best Practices: How To Get the Most from Your Enterprise Publishing System, Part I

June 13, 2014

Are you making the most of your EPS? Here are a few ways to find you if you are getting the biggest bang for your buck. 


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Best Practices: Measuring Content Strategy Success

May 13, 2014

Let's look at some of the big picture methods for measuring your content strategy’s health.

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Back to Basics: Why and How Taxonomy Can Boost Revenue

April 22, 2014

Let’s step back for a moment and talk about the “little data”—better known as metadata or taxonomy.

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Why You Should Think of Your Website as a Publishing Ecosystem

February 14, 2014
Lou Bahin

Yes, this column is about online publishing best practices.  But a term you perhaps haven't heard since high school biology - ecosystem - is relevant, even critical to your success. 


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