Knowing that you need to improve efficiencies and knowing what you need to do to accomplish that are two different things. You can’t make comprehensive improvements without knowing where improvements can be made. Hence, it’s important to regularly assess your workflow.

There is no question that the use of native ads, or sponsored content, is growing among publishers--but what does that mean for you? Here are five tips to get you on the right track. 

If you're like most publishers, it's a safe bet at least 25% of your traffic originates from a mobile device.  Now, Google's new ranking algorithm has made Responsive Design an essential business strategy; with ePublishing's mobile-friendly experience supporting transactions, registrations, and advertising, you can safely avoid Mobilegeddon.

Are you an unbeliever? In email marketing, that is . . .

The newsletter hasn’t lost its value for BtoB publishers, by any means, but today, it is the hub of a larger suite of tools to help you build relationships with your audience and it needs to be leveraged in the context of a bigger digital-first strategy. 

To be sure, a buyers’ guide is a great way to increase your revenue stream. But, that’s only true when it works properly and fulfills its potential. 

By now you know that events should no longer take a backseat in your publishing caravan. If done right, events can add to your revenue and bring your brand to life. That sounds all well and good, but where’s the proof?

BtoB consumers have come to expect the kind of fast, friendly, seamless and effortless experience they are getting on consumer sites, but much of BtoB ecommerce falls short.

You know the power of a blog to build traffic, boost engagement and drive revenue, but are you reaping the rewards? 

We’ve been talking about how BtoB Publishers can apply Buzzfeed’s techniques to a video strategy.