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Increasing Revenue

Home » Topics » Best Practices » Increasing Revenue

Increasing Revenue
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ARTICLES

5 Tips to Minimize Risk & Maximize Returns From Native Ads

May 5, 2015

There is no question that the use of native ads, or sponsored content, is growing among publishers--but what does that mean for you? Here are five tips to get you on the right track. 


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ePublishing Responsive Design Keys Mobile Search, Commerce, Fulfillment

April 20, 2015

If you're like most publishers, it's a safe bet at least 25% of your traffic originates from a mobile device.  Now, Google's new ranking algorithm has made Responsive Design an essential business strategy; with ePublishing's mobile-friendly experience supporting transactions, registrations, and advertising, you can safely avoid Mobilegeddon.


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When Email Marketing Doesn’t Work: 4 Tips For Getting it Right

April 8, 2015

Are you an unbeliever? In email marketing, that is . . .

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Have You Looked at Your Newsletter Lately? 8 Tips for a Happier Newsletter

March 9, 2015

The newsletter hasn’t lost its value for BtoB publishers, by any means, but today, it is the hub of a larger suite of tools to help you build relationships with your audience and it needs to be leveraged in the context of a bigger digital-first strategy. 

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7 Keys to a Buyers' Guide that Works

March 6, 2015

To be sure, a buyers’ guide is a great way to increase your revenue stream. But, that’s only true when it works properly and fulfills its potential. 

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6 Signs That You Need to Improve Your Editorial Workflow

February 16, 2015

Knowing that you need to improve efficiencies and knowing what you need to do to accomplish that are two different things. You can’t make comprehensive improvements without knowing where improvements can be made. Hence, it’s important to regularly assess your workflow.

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6 Tips to Make Events Work

January 7, 2015

By now you know that events should no longer take a backseat in your publishing caravan. If done right, events can add to your revenue and bring your brand to life. That sounds all well and good, but where’s the proof?

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Amazon’s Cyber Monday Success Carries Lessons for BtoB Publishers

December 23, 2014

Cyber Monday, 2014, has come and gone, but that doesn’t mean it should be forgotten. 

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7 Qualities to Turn BtoB Shoppers into Loyal Buyers

November 18, 2014

BtoB consumers have come to expect the kind of fast, friendly, seamless and effortless experience they are getting on consumer sites, but much of BtoB ecommerce falls short.

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10 Steps to Monetizing Your BtoB Blog

October 2, 2014

You know the power of a blog to build traffic, boost engagement and drive revenue, but are you reaping the rewards? 

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