Knowing that you need to improve efficiencies and knowing what you need to do to accomplish that are two different things. You can’t make comprehensive improvements without knowing where improvements can be made. Hence, it’s important to regularly assess your workflow.

If you're like most publishers, it's a safe bet at least 25% of your traffic originates from a mobile device.  Now, Google's new ranking algorithm has made Responsive Design an essential business strategy; with ePublishing's mobile-friendly experience supporting transactions, registrations, and advertising, you can safely avoid Mobilegeddon.

As one of the 10 key qualities that guarantee success in website design, user management is certainly something to you want to set up right, from the beginning. 

For BtoB Publishers, a website redesign or update is not simply about making it pretty and responsive. It’s about growing revenue. 

Most business owners certainly recognize that having a website is imperative, but it’s hard to think beyond just getting it designed, up and running. 

Today, your editorial strategy as a BtoB publisher should be about a digital-first approach. That means a lot of things, but at the heart of it, dwells your editorial workflow. 

As a publisher, your digital-first strategy is all about providing an experience to your readers. You likely know what qualities comprise a good reader experience, but how do you translate that into your design?

Perhaps you are redesigning your website or maybe it’s just time for a few updates. There is no question that either endeavor requires that you keep the social community of your readers at the top of your mind. 

As a BtoB publisher, you know that your website is the hub of your digital-first publishing strategy. As such, it requires diligent attention—and the kind of foresight that makes a site redesign last.

We all know the value of a speedy website for engaging readers with historically low attention spans. But, as you might suspect, it’s not just about engagement; it’s also about conversions.