If you're looking for new revenue sources, you've likely heard the terms native advertising and sponsored content, often used interchangeably. Does the difference matter, and is it a concern for your readers and editors?
We know that you can’t become digital-first overnight. We know that taking a digital-first approach requires a shift in your overall business and editorial strategy. It’s likely that you’ve already taken some steps and you are just trying to get to the next level. Making this transformation is as much about finesse as it is about resources.