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ARTICLES

Website Design for a Social Audience

February 6, 2015

Perhaps you are redesigning your website or maybe it’s just time for a few updates. There is no question that either endeavor requires that you keep the social community of your readers at the top of your mind. 

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3 Social Platforms for BtoB Publishers to Watch in 2015

January 27, 2015

There is no question that some social networks are better suited to your audience than others. Let’s take a look at the 3 you should be watching in 2015.

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Video: 11 Ways to Tear a Page from Buzzfeed's Playbook, continued . . .

August 12, 2014

We’ve been talking about how BtoB Publishers can apply Buzzfeed’s techniques to a video strategy. 

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Video: 11 Ways to Tear a Page from Buzzfeed's Playbook

August 8, 2014

We get it, video can be a really daunting endeavor for BtoB publishers, but it’s also a necessity in any digital-first content marketing strategy. Simultaneously, media sites like Buzzfeed have emerged as leaders in producing targeted content. 

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The State of Video, Right Now.

May 16, 2014

Even if you’re not in the world of publishing, it’s pretty easy to see that video plays an integral role in our online culture.  What does that mean for today's publishers?

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Content Marketing Offers Multiple Options: How BrandVoice is Making Money

July 12, 2013

As a publisher, if you’re not talking about how advertising fits into your body of content, you might be missing a lucrative opportunity.

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Video Content Marketing: Seven Tips for Success

April 19, 2013

The digital audience has a voracious appetite for video. Over 100 million Internet users watch online video daily. No wonder it’s become a critical component of many a content marketing strategy. Without a doubt, an increasing number of BtoB publishers are using video as a means to launch products, educate, entertain and engage their audience.

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5 Things for Publishers to Watch in Social Media

February 22, 2013
By now, you know that social media should be part of your content marketing strategy and that a SaaS Content Management System gives you an advantage to meet the evolving needs of that strategy . . .
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