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Data

Home » Topics » User Management » Data

Data
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ARTICLES

How Are You Using Your Data?

May 15, 2015

How well are you using your data to target your audience for trials and how many conversions result from savvy data use?

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5 Ways Publishers are Using Deep Data

April 3, 2015

How are publishers using proprietary and 3rd party data to build engagement and revenue? 

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Multipub, ePublishing Partner to Deliver 360 Degree Audience Data

April 2, 2015
With the recent AHC Media relaunch, ePublishing partnered with Multipub to handle AHC audience data to enhance reader experience and seamlessly manage subscriptions, purchases, and profile data.
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Have You Looked at Your Newsletter Lately? 8 Tips for a Happier Newsletter

March 9, 2015

The newsletter hasn’t lost its value for BtoB publishers, by any means, but today, it is the hub of a larger suite of tools to help you build relationships with your audience and it needs to be leveraged in the context of a bigger digital-first strategy. 

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How to Keep User Management in Mind for Website Design

March 3, 2015

As one of the 10 key qualities that guarantee success in website design, user management is certainly something to you want to set up right, from the beginning. 

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Why Data is Important for Your Digital Publishing Strategy

January 23, 2015

You’ve heard plenty about “Big Data” and you might be just as skeptical about it now as you were when people first started talking about it, but let’s talk today about why data should be an important part of your digital strategy. 

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5 Social Publishing Trends for 2015

January 20, 2015

There is a lot to watch in social media for the coming year, but here are 5 trends to consider as you look to the year ahead.

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BtoB Marketing: Six Tips for Getting It Right

December 16, 2014

We get it: marketing isn’t what it used it be. It’s more than what it used to be. You’ve got numerous channels to navigate and limited resources. 

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Why Time-Based Advertising and Individualization Could Be a Match Made in Heaven

December 10, 2014

If you aren’t operating with a multi-tier taxonomy system and working diligently to deliver related, highly relevant content to your readers, then you are likely selling yourself short, not just in content marketing, but also in advertising revenue. 

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Events: Bringing Your Brand to Life

November 26, 2014

We’ve talked in the past about the importance of adding events to your media repertoire.  But, what does that really mean? 

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