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Blogs

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ARTICLES

Optimizing the User Experience: 6 Web Design Tips for 2015

February 9, 2015

As a publisher, your digital-first strategy is all about providing an experience to your readers. You likely know what qualities comprise a good reader experience, but how do you translate that into your design?


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Website Design for a Social Audience

February 6, 2015

Perhaps you are redesigning your website or maybe it’s just time for a few updates. There is no question that either endeavor requires that you keep the social community of your readers at the top of your mind. 

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The Four Pillars of Digital-First Publishing

January 30, 2015

We know that you can’t become digital-first overnight. We know that taking a digital-first approach requires a shift in your overall business and editorial strategy. It’s likely that you’ve already taken some steps and you are just trying to get to the next level. Making this transformation is as much about finesse as it is about resources. 

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8 Ways to Boost SEO in 2015

January 9, 2015

SEO will continue to change and what better time to evaluate your strategy than the New Year? Consider these tactics for a successful year in SEO.

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Events: Bringing Your Brand to Life

November 26, 2014

We’ve talked in the past about the importance of adding events to your media repertoire.  But, what does that really mean? 

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10 Steps to Monetizing Your BtoB Blog

October 2, 2014

You know the power of a blog to build traffic, boost engagement and drive revenue, but are you reaping the rewards? 

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BtoB Blog Refresher: 7 Signs of a Successful Blog

June 27, 2014

By now, blogging is not a new medium, but it isn’t any less critical than it was before—for building traffic, boosting audience engagement and driving revenue. Let’s look at 7 qualities of successful blogs.


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Publishing Incentives: Four Metrics that Count

May 9, 2014

 It’s no secret that many publishers use performance incentives based on metrics also used to measure the success of their content strategy.  If you use editorial incentives or are considering them, let's see which metrics are truly relevant and produce measurable results. 

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BtoB Publishers' Best Practice: No Comment?

October 4, 2013
Danielle Lattuga

The merit of Popular Science's choice to shut down thier comments has come under scrutiny in the publishing world and it may have you wondering about your own approach to comments on your website. 

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Harnessing Reader Comments for Greater Engagement

January 18, 2013
Commenting and review capabilities on your website hold a lot of potential for fostering a healthy, engaged audience. Treating your readers as participants is no longer a new concept and it’s a proven tactic for increasing audience engagement . . .
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