As a publisher, your digital-first strategy is all about providing an experience to your readers. You likely know what qualities comprise a good reader experience, but how do you translate that into your design?
Perhaps you are redesigning your website or maybe it’s just time for a few updates. There is no question that either endeavor requires that you keep the social community of your readers at the top of your mind.
We know that you can’t become digital-first overnight. We know that taking a digital-first approach requires a shift in your overall business and editorial strategy. It’s likely that you’ve already taken some steps and you are just trying to get to the next level. Making this transformation is as much about finesse as it is about resources.
By now, blogging is not a new medium, but it isn’t any less critical than it was before—for building traffic, boosting audience engagement and driving revenue. Let’s look at 7 qualities of successful blogs.
It’s no secret that many publishers use performance incentives based on metrics also used to measure the success of their content strategy. If you use editorial incentives or are considering them, let's see which metrics are truly relevant and produce measurable results.
Commenting and review capabilities on your website hold a lot of potential for fostering a healthy, engaged audience. Treating your readers as participants is no longer a new concept and it’s a proven tactic for increasing audience engagement . . .