It’s likely that, as a BtoB publisher, you have your foundation in place for a digital-first strategy, already. But, are you on the cutting edge of execution? 

Perhaps you are redesigning your website or maybe it’s just time for a few updates. There is no question that either endeavor requires that you keep the social community of your readers at the top of your mind. 

There is no question that some social networks are better suited to your audience than others. Let’s take a look at the 3 you should be watching in 2015.

You’ve heard plenty about “Big Data” and you might be just as skeptical about it now as you were when people first started talking about it, but let’s talk today about why data should be an important part of your digital strategy. 

How do you create incentives for your staff to use social media, without inadvertently paying editors to create clickbait?

FutureGov, Asia’s only government, education and healthcare modernization publication claimed the "Best Online Launch" title from the 2014 Asian Publishing Awards.

We’ve talked in the past about the importance of adding events to your media repertoire.  But, what does that really mean? 

Without a good reader experience, we don’t have readers to build relationships with. 

We know, it’s likely that you’d rather read about the true meaning of life, but that might be a little out of our realm, so let’s talk about engagement.  

Let's take a look at how the nation’s biggest magazine publisher is coping with the inevitable changes to the industry and what strategies they are pursuing to maintain leadership.