It’s likely that, as a BtoB publisher, you have your foundation in place for a digital-first strategy, already. But, are you on the cutting edge of execution? 

Perhaps you are redesigning your website or maybe it’s just time for a few updates. There is no question that either endeavor requires that you keep the social community of your readers at the top of your mind. 

There is no question that some social networks are better suited to your audience than others. Let’s take a look at the 3 you should be watching in 2015.

You’ve heard plenty about “Big Data” and you might be just as skeptical about it now as you were when people first started talking about it, but let’s talk today about why data should be an important part of your digital strategy. 

There is a lot to watch in social media for the coming year, but here are 5 trends to consider as you look to the year ahead.

No doubt social media plays some role in your 2015 content marketing strategy. Have you looked at what happened in 2014 to inform that strategy?  

SEO will continue to change and what better time to evaluate your strategy than the New Year? Consider these tactics for a successful year in SEO.

How do you create incentives for your staff to use social media, without inadvertently paying editors to create clickbait?

Cyber Monday, 2014, has come and gone, but that doesn’t mean it should be forgotten. 

With 284 million active monthly users and 500 million Tweets sent each day, there is a lot of opportunity to find and engage potential customers on Twitter. But, just how do you ensure said engagement?