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Audience Development

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Audience Development
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ARTICLES

Launching Sub-niche and Topical Newsletters

June 11, 2020
Leverage traffic for more revenue and build brand equity. Create topical and sub-niche newsletters as the market demands.
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Your Content Marketing Snapshot for 2015

April 28, 2015

As a BtoB publisher, it’s likely that you are no stranger to content marketing. But, do you ever wonder where you fit in? 

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SaaS Update: New Registration Welcome eMail

April 16, 2015
Acknowledging or confirming registrations is an important step in retaining new subscribers and encouraging customers and subscribers to manage their own account. With this SaaS update, you can automate this process.
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5 Ways Publishers are Using Deep Data

April 3, 2015

How are publishers using proprietary and 3rd party data to build engagement and revenue? 

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A Publisher’s Primer: Native Ads

April 1, 2015
Danielle Lattuga

You’ve heard the term, a lot. Native advertising is a reality. But as with many new “must have” tactics, we end up asking ourselves, “What exactly is it and how exactly should I be handling it?” That’s a good question, especially when the publishing world at large is still trying to define native advertising. 


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Website Design for a Social Audience

February 6, 2015

Perhaps you are redesigning your website or maybe it’s just time for a few updates. There is no question that either endeavor requires that you keep the social community of your readers at the top of your mind. 

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The Four Pillars of Digital-First Publishing

January 30, 2015

We know that you can’t become digital-first overnight. We know that taking a digital-first approach requires a shift in your overall business and editorial strategy. It’s likely that you’ve already taken some steps and you are just trying to get to the next level. Making this transformation is as much about finesse as it is about resources. 

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3 Social Platforms for BtoB Publishers to Watch in 2015

January 27, 2015

There is no question that some social networks are better suited to your audience than others. Let’s take a look at the 3 you should be watching in 2015.

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Why Data is Important for Your Digital Publishing Strategy

January 23, 2015

You’ve heard plenty about “Big Data” and you might be just as skeptical about it now as you were when people first started talking about it, but let’s talk today about why data should be an important part of your digital strategy. 

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5 Social Publishing Trends for 2015

January 20, 2015

There is a lot to watch in social media for the coming year, but here are 5 trends to consider as you look to the year ahead.

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