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Digital First

Home » Topics » Editorial Strategy » Digital First

Digital First
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ARTICLES

Email Marketing: What is Working for You?

June 2, 2015

Ask these 8 questions of your email marketing campaign, to help shed more light on where the magic in your success may lie.

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You Say Sponsored; I Say Native. What's the Difference, and Does it Matter?

May 28, 2015

If you're looking for new revenue sources, you've likely heard the terms native advertising and sponsored content, often used interchangeably. Does the difference matter, and is it a concern for your readers and editors?

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Is Your Sales Team Digitally Motivated? 4 Ways to Get Started

May 22, 2015

Your sales reps may be digitally savvy, but are they digitally motivated?

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Does Guest Blogging Still Deliver? 4 Tips to Make Sure the Answer is Yes

May 19, 2015

Guest blogging often shows up in discussions about building traffic and relevant content on your website. But, it also gets glossed over as a legitimate effort, in part, because there always seems to be something newer and shinier. 

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How Are You Using Your Data?

May 15, 2015

How well are you using your data to target your audience for trials and how many conversions result from savvy data use?

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9 Steps to Optimize Native Ads for Mobile

May 12, 2015

The question is not whether or not you go mobile with your native ads; it’s how you do that successfully. 

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5 Tips to Minimize Risk & Maximize Returns From Native Ads

May 5, 2015

There is no question that the use of native ads, or sponsored content, is growing among publishers--but what does that mean for you? Here are five tips to get you on the right track. 


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Your Content Marketing Snapshot for 2015

April 28, 2015

As a BtoB publisher, it’s likely that you are no stranger to content marketing. But, do you ever wonder where you fit in? 

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What Does Revenue Diversity Look Like?

April 24, 2015

Let’s look at eight revenue streams that provide a good indication of diversity and a little perspective on how you compare to other publishers. 

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Google is on the Move, Favoring Responsive Design

April 21, 2015

We've updated our coverage of Google's new search rankings, also known as Mobilegeddon. Now the search engine will rank mobile-friendly sites higher in search results when people are searching from a mobile device.  As a digital publisher, it can be tricky to keep up.  See what we're doing to help.


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