Perhaps you are redesigning your website or maybe it’s just time for a few updates. There is no question that either endeavor requires that you keep the social community of your readers at the top of your mind.
Because social media is a dynamic force, it’s important to regularly revisit your approach and perspective on it, as part of your content marketing plan. Over the next few posts, we’d like to offer some valuable insight on social media from two of our solutions managers.
Part of the challenge of transitioning to a new online content model, is that it is constantly evolving. While this gives you the opportunity to shape and influence your market, you still have to know what you are talking about . . .