Perhaps you are redesigning your website or maybe it’s just time for a few updates. There is no question that either endeavor requires that you keep the social community of your readers at the top of your mind.
You’ve heard plenty about “Big Data” and you might be just as skeptical about it now as you were when people first started talking about it, but let’s talk today about why data should be an important part of your digital strategy.
Because social media is a dynamic force, it’s important to regularly revisit your approach and perspective on it, as part of your content marketing plan. Over the next few posts, we’d like to offer some valuable insight on social media from two of our solutions managers.
This week, we continue our Lead Generation Series with a look at specific methods to help you generate more traffic, build brand, extend marketing reach and of course, generate leads with Facebook. But be careful, by using these tools and tactics you might find yourself among the happiest of faces on "the most visited social network in the U.S."
Part of the challenge of transitioning to a new online content model, is that it is constantly evolving. While this gives you the opportunity to shape and influence your market, you still have to know what you are talking about . . .