How well are you using your data to target your audience for trials and how many conversions result from savvy data use?

There is no question that some social networks are better suited to your audience than others. Let’s take a look at the 3 you should be watching in 2015.

User reviews are a great way to acquire new content regularly and boost customer confidence, but when leveraged appropriately, they can also increase traffic and conversions.

You probably remember when you first heard of web content management (WCM). That was back when publishing online was driven by a print strategy. Really, that was before digital publishing was truly born. 

BtoB consumers have come to expect the kind of fast, friendly, seamless and effortless experience they are getting on consumer sites, but much of BtoB ecommerce falls short.

Without a good reader experience, we don’t have readers to build relationships with. 

Infographics are a symptom of how readers need to communicate in our digital world—two minutes on Twitter, Pinterest or Instagram will likely prove that point. But, it’s one thing to decide they should be part of your strategy; it’s another to execute. Here a few tips to get you going.

You know the power of a blog to build traffic, boost engagement and drive revenue, but are you reaping the rewards? 

Let's take a look at how the nation’s biggest magazine publisher is coping with the inevitable changes to the industry and what strategies they are pursuing to maintain leadership.

Publishing content is no longer just about the content. It’s about building relationships across multiple channels and countless formats.