How well are you using your data to target your audience for trials and how many conversions result from savvy data use?

As a BtoB publisher, it’s likely that you are no stranger to content marketing. But, do you ever wonder where you fit in? 

There is no question that some social networks are better suited to your audience than others. Let’s take a look at the 3 you should be watching in 2015.

There is a lot to watch in social media for the coming year, but here are 5 trends to consider as you look to the year ahead.

No doubt social media plays some role in your 2015 content marketing strategy. Have you looked at what happened in 2014 to inform that strategy?  

SEO will continue to change and what better time to evaluate your strategy than the New Year? Consider these tactics for a successful year in SEO.

Cyber Monday, 2014, has come and gone, but that doesn’t mean it should be forgotten. 

User reviews are a great way to acquire new content regularly and boost customer confidence, but when leveraged appropriately, they can also increase traffic and conversions.

With 284 million active monthly users and 500 million Tweets sent each day, there is a lot of opportunity to find and engage potential customers on Twitter. But, just how do you ensure said engagement?

You probably remember when you first heard of web content management (WCM). That was back when publishing online was driven by a print strategy. Really, that was before digital publishing was truly born.