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ARTICLES

Farm-Equipment.com: Lessiter Growing with New Tools

March 22, 2015

The new Farm-Equipment.com gives farmers more time and knowledge—with the largest depository of dealer-driven news and buying resources, presented in an intuitive, responsive format. It’s another BtoB site growing with the industry.

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How to Keep User Management in Mind for Website Design

March 3, 2015

As one of the 10 key qualities that guarantee success in website design, user management is certainly something to you want to set up right, from the beginning. 

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Why Data is Important for Your Digital Publishing Strategy

January 23, 2015

You’ve heard plenty about “Big Data” and you might be just as skeptical about it now as you were when people first started talking about it, but let’s talk today about why data should be an important part of your digital strategy. 

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5 Social Publishing Trends for 2015

January 20, 2015

There is a lot to watch in social media for the coming year, but here are 5 trends to consider as you look to the year ahead.

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6 Tips to Make Events Work

January 7, 2015

By now you know that events should no longer take a backseat in your publishing caravan. If done right, events can add to your revenue and bring your brand to life. That sounds all well and good, but where’s the proof?

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ePublishing - Hallmark Data Integration Delivers Unmatched Targeting & Convenience

September 12, 2014
Lou Bahin
Phase 1 Release Offers Actionable Audience Data Combined with Tools to Target Ads, Engage Readers & Drive Sales
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What Does Individualized Publishing Really Mean?

August 29, 2014

As the industry travels further and further in the direction of individualization it's clear that it isn’t just about employing demographic and behavioral data. It’s not even just simply about relevancy. It’s about contextualization. 

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Best Practices: How To Get the Most from Your Enterprise Publishing System, Part I

June 13, 2014

Are you making the most of your EPS? Here are a few ways to find you if you are getting the biggest bang for your buck. 


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BtoB Individualization: Align Profile & Behavioral Data to be Relevant.

June 4, 2014
BtoB publishers talk a lot about driving traffic to their websites, and it’s true, increasing traffic is an important goal—but you don’t want your visitors to keep on driving through. You want them to park for a while.
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In Digital Publishing, Speed Brings Swift Lessons

July 31, 2012

Speed can be intimidating—and exhilarating. When it comes to online publishing, one often walks the line between the two . . . 

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