Today, your editorial strategy as a BtoB publisher should be about a digital-first approach. That means a lot of things, but at the heart of it, dwells your editorial workflow. 

Publishing content is no longer just about the content. It’s about building relationships across multiple channels and countless formats.

There is no doubt as to the value in audience data when it comes to helping publishers monetize content more effectively. Yet, it’s becoming increasingly clear that audience data provides the most value when it is integrated with a publisher’s content management system.  

You don’t have to be a good hand at poker to realize that social gaming is a business opportunity. Is it a revenue builder for publishers?  . . . 

ePublishing adds to its list of certifications by becoming a Yahoo! Search Marketing Ambassador . . .  

MagnetMail is now integrated with the ePublishing platform and has become part of the growing . . .