How well are you using your data to target your audience for trials and how many conversions result from savvy data use?

 There is a lot of talk these days about personalization, or more precisely, individualization. And for some, it might seem like all the hype came out of the blue.

Talk about making a lasting first impression: Intelligence Press’ naturalgasintel.com gets it right the first time. The unmistakable reader experience is about data.