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Revenue Diversity

Home » Topics » Revenue Generation » Revenue Diversity

Revenue Diversity
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ARTICLES

You Say Sponsored; I Say Native. What's the Difference, and Does it Matter?

May 28, 2015

If you're looking for new revenue sources, you've likely heard the terms native advertising and sponsored content, often used interchangeably. Does the difference matter, and is it a concern for your readers and editors?

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9 Steps to Optimize Native Ads for Mobile

May 12, 2015

The question is not whether or not you go mobile with your native ads; it’s how you do that successfully. 

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One Quality that Makes a Good Event, Great

May 8, 2015

A good event possesses many strong qualities, but what makes it great? 

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5 Tips to Minimize Risk & Maximize Returns From Native Ads

May 5, 2015

There is no question that the use of native ads, or sponsored content, is growing among publishers--but what does that mean for you? Here are five tips to get you on the right track. 


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What Does Revenue Diversity Look Like?

April 24, 2015

Let’s look at eight revenue streams that provide a good indication of diversity and a little perspective on how you compare to other publishers. 

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Farm-Equipment.com: Lessiter Growing with New Tools

March 22, 2015

The new Farm-Equipment.com gives farmers more time and knowledge—with the largest depository of dealer-driven news and buying resources, presented in an intuitive, responsive format. It’s another BtoB site growing with the industry.

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Have You Looked at Your Newsletter Lately? 8 Tips for a Happier Newsletter

March 9, 2015

The newsletter hasn’t lost its value for BtoB publishers, by any means, but today, it is the hub of a larger suite of tools to help you build relationships with your audience and it needs to be leveraged in the context of a bigger digital-first strategy. 

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7 Keys to a Buyers' Guide that Works

March 6, 2015

To be sure, a buyers’ guide is a great way to increase your revenue stream. But, that’s only true when it works properly and fulfills its potential. 

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Revenue in Redesign: Six Features Your New Website Should Have

February 27, 2015

For BtoB Publishers, a website redesign or update is not simply about making it pretty and responsive. It’s about growing revenue. 

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Optimizing the User Experience: 6 Web Design Tips for 2015

February 9, 2015

As a publisher, your digital-first strategy is all about providing an experience to your readers. You likely know what qualities comprise a good reader experience, but how do you translate that into your design?


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