If you're looking for new revenue sources, you've likely heard the terms native advertising and sponsored content, often used interchangeably. Does the difference matter, and is it a concern for your readers and editors?

How well are you using your data to target your audience for trials and how many conversions result from savvy data use?

The question is not whether or not you go mobile with your native ads; it’s how you do that successfully. 

There is no question that the use of native ads, or sponsored content, is growing among publishers--but what does that mean for you? Here are five tips to get you on the right track. 

You’ve heard the term, a lot. Native advertising is a reality. But as with many new “must have” tactics, we end up asking ourselves, “What exactly is it and how exactly should I be handling it?” That’s a good question, especially when the publishing world at large is still trying to define native advertising. 

If you aren’t operating with a multi-tier taxonomy system and working diligently to deliver related, highly relevant content to your readers, then you are likely selling yourself short, not just in content marketing, but also in advertising revenue. 

Let's take a look at how the nation’s biggest magazine publisher is coping with the inevitable changes to the industry and what strategies they are pursuing to maintain leadership.

We talk a lot about individualization—whether in the context of marketing our own content or paid advertising. It makes a lot of sense, but sometimes it’s hard to know how effective it is.

We’ve been talking about how BtoB Publishers can apply Buzzfeed’s techniques to a video strategy. 

We get it, video can be a really daunting endeavor for BtoB publishers, but it’s also a necessity in any digital-first content marketing strategy. Simultaneously, media sites like Buzzfeed have emerged as leaders in producing targeted content.