If you're looking for new revenue sources, you've likely heard the terms native advertising and sponsored content, often used interchangeably. Does the difference matter, and is it a concern for your readers and editors?

How well are you using your data to target your audience for trials and how many conversions result from savvy data use?

The question is not whether or not you go mobile with your native ads; it’s how you do that successfully. 

There is no question that the use of native ads, or sponsored content, is growing among publishers--but what does that mean for you? Here are five tips to get you on the right track. 

As a BtoB publisher, it’s likely that you are no stranger to content marketing. But, do you ever wonder where you fit in? 

You’ve heard the term, a lot. Native advertising is a reality. But as with many new “must have” tactics, we end up asking ourselves, “What exactly is it and how exactly should I be handling it?” That’s a good question, especially when the publishing world at large is still trying to define native advertising. 

There is a lot to watch in social media for the coming year, but here are 5 trends to consider as you look to the year ahead.

If you aren’t operating with a multi-tier taxonomy system and working diligently to deliver related, highly relevant content to your readers, then you are likely selling yourself short, not just in content marketing, but also in advertising revenue. 

No doubt, as a BtoB publisher, you’re constantly evaluating your ad models to meet the changing landscape of digital advertising. Perhaps you’re thinking about including programmatic buying in your offerings to advertisers?  

As a publisher, it’s now part of your job to know about the latest social media networks. That doesn’t mean you need to join them all, but it does mean that new social platforms can help us find context and perspective for our content strategy. Ello just might be the latest thought-provoker in this realm.