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Tactics to Increase Revenue

Home » Topics » Revenue Generation » Tactics to Increase Revenue

Tactics to Increase Revenue
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ARTICLES

You Say Sponsored; I Say Native. What's the Difference, and Does it Matter?

May 28, 2015

If you're looking for new revenue sources, you've likely heard the terms native advertising and sponsored content, often used interchangeably. Does the difference matter, and is it a concern for your readers and editors?

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Is Your Sales Team Digitally Motivated? 4 Ways to Get Started

May 22, 2015

Your sales reps may be digitally savvy, but are they digitally motivated?

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How to Sell Advertising When You’re Launching A New Digital Magazine

May 21, 2015

I will talk to ANYONE who will listen to me when I am exploring a new magazine launch idea, and you should as well. Contact the big fish vendors within that niche about your idea... it’s way more beneficial to you and your magazine to talk to advertisers before you have a rate card or anything formal.


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Does Guest Blogging Still Deliver? 4 Tips to Make Sure the Answer is Yes

May 19, 2015

Guest blogging often shows up in discussions about building traffic and relevant content on your website. But, it also gets glossed over as a legitimate effort, in part, because there always seems to be something newer and shinier. 

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How Are You Using Your Data?

May 15, 2015

How well are you using your data to target your audience for trials and how many conversions result from savvy data use?

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5 Tips to Minimize Risk & Maximize Returns From Native Ads

May 5, 2015

There is no question that the use of native ads, or sponsored content, is growing among publishers--but what does that mean for you? Here are five tips to get you on the right track. 


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What Does Revenue Diversity Look Like?

April 24, 2015

Let’s look at eight revenue streams that provide a good indication of diversity and a little perspective on how you compare to other publishers. 

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Data Visualization: A Key to the Kingdom of Engagement

April 17, 2015

But, even more compelling: as time goes on, it becomes clearer that data visualization (not just images) increases engagement, significantly. 

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When Email Marketing Doesn’t Work: 4 Tips For Getting it Right

April 8, 2015

Are you an unbeliever? In email marketing, that is . . .

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5 Ways Publishers are Using Deep Data

April 3, 2015

How are publishers using proprietary and 3rd party data to build engagement and revenue? 

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