As a BtoB publisher, it’s likely that you are no stranger to content marketing. But, do you ever wonder where you fit in? 

It’s likely that, as a BtoB publisher, you have your foundation in place for a digital-first strategy, already. But, are you on the cutting edge of execution? 

A powerful CMS looks at user management from all angles—helping to improve your editorial workflow, while attracting and keeping visitors on your site.

As one of the 10 key qualities that guarantee success in website design, user management is certainly something to you want to set up right, from the beginning. 

Today, your editorial strategy as a BtoB publisher should be about a digital-first approach. That means a lot of things, but at the heart of it, dwells your editorial workflow. 

Knowing that you need to improve efficiencies and knowing what you need to do to accomplish that are two different things. You can’t make comprehensive improvements without knowing where improvements can be made. Hence, it’s important to regularly assess your workflow.

We know that you can’t become digital-first overnight. We know that taking a digital-first approach requires a shift in your overall business and editorial strategy. It’s likely that you’ve already taken some steps and you are just trying to get to the next level. Making this transformation is as much about finesse as it is about resources. 

Enterprise Publishing Systems are only as good as the strategy behind them.  Skeptical? Here's how to make digital-first publishing work for you

We get it: marketing isn’t what it used it be. It’s more than what it used to be. You’ve got numerous channels to navigate and limited resources. 

You probably remember when you first heard of web content management (WCM). That was back when publishing online was driven by a print strategy. Really, that was before digital publishing was truly born.