We all know the value of a speedy website for engaging readers with historically low attention spans. But, as you might suspect, it’s not just about engagement; it’s also about conversions.
BtoB consumers have come to expect the kind of fast, friendly, seamless and effortless experience they are getting on consumer sites, but much of BtoB ecommerce falls short.
We've talked recently about current trends in audience behavior. General trends provide valuable insights for your content marketing approach—but it’s also helpful to try and drill down to specific facets of the population—to focus our tactics to engage specific readers.
As part of our ongoing Buyers Guide for Publishing Systems, here’s the rest of the checklist you can use to compare systems and providers, to prepare for product demos, and to cover all the questions you’ll want to ask potential providers.
With the relaunch of its industry leading website, Gale Media set an ambitious goal to increase revenue from site content and services—building on impressive gains from its initial MDM.com launch.
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