Enterprise Publishing Systems are only as good as the strategy behind them.  Skeptical? Here's how to make digital-first publishing work for you

Are you making the most of your EPS? Here are a few ways to find you if you are getting the biggest bang for your buck. 

Premier Guitar, the leading BtoC publication for guitar enthusiasts, adopted a web-first strategy to deliver relevant, related content to engage a highly interactive community.

As a publisher, if you’re not talking about how advertising fits into your body of content, you might be missing a lucrative opportunity.

There isn’t anything definitive that says using Tumblr is a must for all publishers, but recent developments certainly suggest it’s one to watch.

How do you get from simply tweeting content to identifying potential subscribers and customers, and nurturing relationships on Twitter?  Many publishers are doing just that, and seeing results . . . 

There is no doubt that Reddit is growing exponentially and has the ability perpetuate an influential, engaged culture  . . . 

Technically, you don’t have to be a tech head to keep up with the technology behind your website, online and mobile marketing and sales. But it does help to know a few terms . . .