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Publishing Strategy

Home » Topics » Solutions Management » Publishing Strategy

Publishing Strategy
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ARTICLES

5 Reasons Digital-First Delivers Big Gains, Savings

January 13, 2015

Enterprise Publishing Systems are only as good as the strategy behind them.  Skeptical? Here's how to make digital-first publishing work for you


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Best Practices: How To Get the Most from Your Enterprise Publishing System, Part I

June 13, 2014

Are you making the most of your EPS? Here are a few ways to find you if you are getting the biggest bang for your buck. 


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Coming to a Conference Near You: Best Practices

May 21, 2014
In Their Own Words: ePublishing Clients Showcase Tactics That Produce Measurable ROI
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Announcing the New PremierGuitar.com!

July 30, 2013

Premier Guitar, the leading BtoC publication for guitar enthusiasts, adopted a web-first strategy to deliver relevant, related content to engage a highly interactive community.

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Content Marketing Offers Multiple Options: How BrandVoice is Making Money

July 12, 2013

As a publisher, if you’re not talking about how advertising fits into your body of content, you might be missing a lucrative opportunity.

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Why Publishers Should Keep an Eye on Tumblr

May 23, 2013
Danielle Lattuga

There isn’t anything definitive that says using Tumblr is a must for all publishers, but recent developments certainly suggest it’s one to watch.


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7 Ways Publishers Use Twitter for Lead Generation: Lead Gen Series, Chapter II

March 22, 2013
Danielle Lattuga

How do you get from simply tweeting content to identifying potential subscribers and customers, and nurturing relationships on Twitter?  Many publishers are doing just that, and seeing results . . . 

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Why Content Distribution Does Not Make a Content Marketing Strategy (and what does)

February 15, 2013
The terms content marketing, content distribution and content curation often get treated like the same thing. We hear a lot about content marketing these days, and rightfully so, if you are in the publishing world, content marketing is a key strategy for success . . .
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Should Reddit be Part of Your Publishing Strategy?

January 11, 2013

There is no doubt that Reddit is growing exponentially and has the ability perpetuate an influential, engaged culture  . . . 

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Tech Terms for the Technically Disinclined

August 30, 2012

Technically, you don’t have to be a tech head to keep up with the technology behind your website, online and mobile marketing and sales. But it does help to know a few terms . . . 

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