As a publisher, your digital-first strategy is all about providing an experience to your readers. You likely know what qualities comprise a good reader experience, but how do you translate that into your design?

Perhaps you are redesigning your website or maybe it’s just time for a few updates. There is no question that either endeavor requires that you keep the social community of your readers at the top of your mind. 

User reviews are a great way to acquire new content regularly and boost customer confidence, but when leveraged appropriately, they can also increase traffic and conversions.

BtoB consumers have come to expect the kind of fast, friendly, seamless and effortless experience they are getting on consumer sites, but much of BtoB ecommerce falls short.

Let’s face it: measuring what your readers are doing is not an exact science . . . yet. 

We know that targeted ads are producing impressive results for BtoC and some BtoB companies. But as a publisher, what’s the winning formula? 

User-generated content is not new, but as a BtoB publisher, how much attention should you be giving it?  

By now you know that a healthy SaaS Web Content Management Platform allows you to create deeper engagement opportunities for your audience . . .