As a publisher, your digital-first strategy is all about providing an experience to your readers. You likely know what qualities comprise a good reader experience, but how do you translate that into your design?

How many senior editors does it take to change a lightbulb?

Let’s face it: measuring what your readers are doing is not an exact science . . . yet. 

We know that targeted ads are producing impressive results for BtoC and some BtoB companies. But as a publisher, what’s the winning formula? 

 It’s no secret that many publishers use performance incentives based on metrics also used to measure the success of their content strategy.  If you use editorial incentives or are considering them, let's see which metrics are truly relevant and produce measurable results. 

Behavioral Content is content that responds to how readers interact with your website. But, it’s more than that.

The digital audience has a voracious appetite for video. Over 100 million Internet users watch online video daily. No wonder it’s become a critical component of many a content marketing strategy. Without a doubt, an increasing number of BtoB publishers are using video as a means to launch products, educate, entertain and engage their audience.

Industrial Heating (IH) is the world's largest and most comprehensive media resource focusing on high-temperature thermal processing technology and practical applications. IH readers look to the publication for the latest news and trends   . . .

As the first site relaunch since ePublishing’s acquisition of Ellington, the transition went smoothly and the Walla Walla Union-Bulletin didn’t skip a beat . . . 

Speed can be intimidating—and exhilarating. When it comes to online publishing, one often walks the line between the two . . .