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Most Popular Content

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Most Popular Content
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ARTICLES

Optimizing the User Experience: 6 Web Design Tips for 2015

February 9, 2015

As a publisher, your digital-first strategy is all about providing an experience to your readers. You likely know what qualities comprise a good reader experience, but how do you translate that into your design?


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5 Social Publishing Trends for 2015

January 20, 2015

There is a lot to watch in social media for the coming year, but here are 5 trends to consider as you look to the year ahead.

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BtoB Humor: 5 Ways to Make It Work

September 9, 2014

How many senior editors does it take to change a lightbulb?

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Reader Engagement: 4 Tactics That Give You More

September 5, 2014

Let’s face it: measuring what your readers are doing is not an exact science . . . yet. 

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Reader Content Preferences + Taxonomy = Better Individualization

August 27, 2014

We know that targeted ads are producing impressive results for BtoC and some BtoB companies. But as a publisher, what’s the winning formula? 

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Publishing Incentives: Four Metrics that Count

May 9, 2014

 It’s no secret that many publishers use performance incentives based on metrics also used to measure the success of their content strategy.  If you use editorial incentives or are considering them, let's see which metrics are truly relevant and produce measurable results. 

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4 Reasons Publishers Love Behaviorally-Targeted Content

March 11, 2014

Behavioral Content is content that responds to how readers interact with your website. But, it’s more than that.

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Video Content Marketing: Seven Tips for Success

April 19, 2013

The digital audience has a voracious appetite for video. Over 100 million Internet users watch online video daily. No wonder it’s become a critical component of many a content marketing strategy. Without a doubt, an increasing number of BtoB publishers are using video as a means to launch products, educate, entertain and engage their audience.

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IndustrialHeating.com: A Relaunch Worth Sharing

October 22, 2012

Industrial Heating (IH) is the world's largest and most comprehensive media resource focusing on high-temperature thermal processing technology and practical applications. IH readers look to the publication for the latest news and trends   . . .


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The Walla Walla Union Bulletin: 1st Relaunch on Ellington CMS Platform Since Acquisition

August 10, 2012

As the first site relaunch since ePublishing’s acquisition of Ellington, the transition went smoothly and the Walla Walla Union-Bulletin didn’t skip a beat . . . 

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