You’ve probably heard us talk about the trifecta of BtoB success: Content, Community and Commerce. Today’s digital publishers know that publishing is no longer simply about good content (although that is STILL the foundation of success). 

As a publisher, your digital-first strategy is all about providing an experience to your readers. You likely know what qualities comprise a good reader experience, but how do you translate that into your design?

You know the power of a blog to build traffic, boost engagement and drive revenue, but are you reaping the rewards? 

Let’s face it: measuring what your readers are doing is not an exact science . . . yet. 

We know that targeted ads are producing impressive results for BtoC and some BtoB companies. But as a publisher, what’s the winning formula? 

You know that you’re supposed have data to create contextually-driven content and advertising. You know that data helps you serve your audience more effectively. Do you know what data you don’t have?

User-generated content is not new, but as a BtoB publisher, how much attention should you be giving it?  

DistributionCenterMag.com became the 56^th site delivered as part of BNP’s plan to lift its online business by consolidating on a single platform: ePublishing’s Enterprise Publishing System (EPS).

Along with recent Twitter integrations to improve audience engagement and sharing, several new updates maximize control over how ePublishing clients’ content is found and managed. 

Indianapolis Business Media's TheIndianaLawyer.com -  targets area legal markets and includes all of the revenue-generating capabilities of its flagship site, IBJ.com.