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ARTICLES

6 Qualities of a Niche Publication Ready to Become an International Brand

April 14, 2015

You’ve probably heard us talk about the trifecta of BtoB success: Content, Community and Commerce. Today’s digital publishers know that publishing is no longer simply about good content (although that is STILL the foundation of success). 

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Optimizing the User Experience: 6 Web Design Tips for 2015

February 9, 2015

As a publisher, your digital-first strategy is all about providing an experience to your readers. You likely know what qualities comprise a good reader experience, but how do you translate that into your design?


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10 Steps to Monetizing Your BtoB Blog

October 2, 2014

You know the power of a blog to build traffic, boost engagement and drive revenue, but are you reaping the rewards? 

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Reader Engagement: 4 Tactics That Give You More

September 5, 2014

Let’s face it: measuring what your readers are doing is not an exact science . . . yet. 

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Reader Content Preferences + Taxonomy = Better Individualization

August 27, 2014

We know that targeted ads are producing impressive results for BtoC and some BtoB companies. But as a publisher, what’s the winning formula? 

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Six Steps to Bridging Your Data Gaps

August 22, 2014

You know that you’re supposed have data to create contextually-driven content and advertising. You know that data helps you serve your audience more effectively. Do you know what data you don’t have?

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The What and Why of User-Generated Content (UGC)

June 24, 2014

User-generated content is not new, but as a BtoB publisher, how much attention should you be giving it?  

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Distribution Center Relaunch Caps BNP Media’s Portfolio Transformation

June 28, 2013

DistributionCenterMag.com became the 56th site delivered as part of BNP’s plan to lift its online business by consolidating on a single platform: ePublishing’s Enterprise Publishing System (EPS).

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ePublishing Spring SaaS Update; More Control than Ever

June 21, 2013

Along with recent Twitter integrations to improve audience engagement and sharing, several new updates maximize control over how ePublishing clients’ content is found and managed. 

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Legal Website Delivers New Revenue for Indianapolis Business Media

February 1, 2011

Indianapolis Business Media's TheIndianaLawyer.com -  targets area legal markets and includes all of the revenue-generating capabilities of its flagship site, IBJ.com.


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