The question is not whether or not you go mobile with your native ads; it’s how you do that successfully. 

We've updated our coverage of Google's new search rankings, also known as Mobilegeddon. Now the search engine will rank mobile-friendly sites higher in search results when people are searching from a mobile device.  As a digital publisher, it can be tricky to keep up.  See what we're doing to help.

If you're like most publishers, it's a safe bet at least 25% of your traffic originates from a mobile device.  Now, Google's new ranking algorithm has made Responsive Design an essential business strategy; with ePublishing's mobile-friendly experience supporting transactions, registrations, and advertising, you can safely avoid Mobilegeddon.

The new Farm-Equipment.com gives farmers more time and knowledge—with the largest depository of dealer-driven news and buying resources, presented in an intuitive, responsive format. It’s another BtoB site growing with the industry.

As a publisher, your digital-first strategy is all about providing an experience to your readers. You likely know what qualities comprise a good reader experience, but how do you translate that into your design?

We all know the value of a speedy website for engaging readers with historically low attention spans. But, as you might suspect, it’s not just about engagement; it’s also about conversions. 

User reviews are a great way to acquire new content regularly and boost customer confidence, but when leveraged appropriately, they can also increase traffic and conversions.

Without a good reader experience, we don’t have readers to build relationships with. 

We’ve been talking about how BtoB Publishers can apply Buzzfeed’s techniques to a video strategy. 

We get it, video can be a really daunting endeavor for BtoB publishers, but it’s also a necessity in any digital-first content marketing strategy. Simultaneously, media sites like Buzzfeed have emerged as leaders in producing targeted content.