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Intuitive Navigation

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ARTICLES

9 Steps to Optimize Native Ads for Mobile

May 12, 2015

The question is not whether or not you go mobile with your native ads; it’s how you do that successfully. 

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ePublishing Responsive Design Keys Mobile Search, Commerce, Fulfillment

April 20, 2015

If you're like most publishers, it's a safe bet at least 25% of your traffic originates from a mobile device.  Now, Google's new ranking algorithm has made Responsive Design an essential business strategy; with ePublishing's mobile-friendly experience supporting transactions, registrations, and advertising, you can safely avoid Mobilegeddon.


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Farm-Equipment.com: Lessiter Growing with New Tools

March 22, 2015

The new Farm-Equipment.com gives farmers more time and knowledge—with the largest depository of dealer-driven news and buying resources, presented in an intuitive, responsive format. It’s another BtoB site growing with the industry.

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Optimizing the User Experience: 6 Web Design Tips for 2015

February 9, 2015

As a publisher, your digital-first strategy is all about providing an experience to your readers. You likely know what qualities comprise a good reader experience, but how do you translate that into your design?


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Speed = Conversions: Key Tactics to Optimize Your Shopping Cart

December 26, 2014

We all know the value of a speedy website for engaging readers with historically low attention spans. But, as you might suspect, it’s not just about engagement; it’s also about conversions. 

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UGC: 4 Ways to Use Reviews to Boost SEO

December 19, 2014

User reviews are a great way to acquire new content regularly and boost customer confidence, but when leveraged appropriately, they can also increase traffic and conversions.

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5 Qualities That Make a Good Reader Experience

November 4, 2014

Without a good reader experience, we don’t have readers to build relationships with. 

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Video: 11 Ways to Tear a Page from Buzzfeed's Playbook, continued . . .

August 12, 2014

We’ve been talking about how BtoB Publishers can apply Buzzfeed’s techniques to a video strategy. 

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Video: 11 Ways to Tear a Page from Buzzfeed's Playbook

August 8, 2014

We get it, video can be a really daunting endeavor for BtoB publishers, but it’s also a necessity in any digital-first content marketing strategy. Simultaneously, media sites like Buzzfeed have emerged as leaders in producing targeted content. 

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Private Label Buyer.com: A Package More than Pretty

February 26, 2013

Starting with intuitive design,  PLBuyer.com presents its wealth of content with clean navigational tools and visual acuity . . . 

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