If you aren’t operating with a multi-tier taxonomy system and working diligently to deliver related, highly relevant content to your readers, then you are likely selling yourself short, not just in content marketing, but also in advertising revenue.
As a BtoB publisher, you know that revenue diversity is the key to success in our digital world. It’s no wonder that buyers' guides or directories are becoming an even more powerful tool for publishers—providing valuable information to readers and precious ad space to sponsors and advertisers.
Delivers Targeted Audience Data with Automated RFP Guide
May 16, 2014
PLBuyer is the #1 media brand serving the private label industry. It also sells more ad pages than any other publication serving the private label industry—and it just upped its game with the launch of the PLBuyer Marketplace.
When you see historically revered publications being sold at relatively modest prices, it’s easy to feel the despair that many feel about the fate of the publishing industry---but these acquisitions are only part of the story.