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Advertising and Sponsorships

Home » Topics » Revenue Generation » Advertising and Sponsorships

Advertising and Sponsorships
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ARTICLES

You Say Sponsored; I Say Native. What's the Difference, and Does it Matter?

May 28, 2015

If you're looking for new revenue sources, you've likely heard the terms native advertising and sponsored content, often used interchangeably. Does the difference matter, and is it a concern for your readers and editors?

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Is Your Sales Team Digitally Motivated? 4 Ways to Get Started

May 22, 2015

Your sales reps may be digitally savvy, but are they digitally motivated?

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How to Sell Advertising When You’re Launching A New Digital Magazine

May 21, 2015

I will talk to ANYONE who will listen to me when I am exploring a new magazine launch idea, and you should as well. Contact the big fish vendors within that niche about your idea... it’s way more beneficial to you and your magazine to talk to advertisers before you have a rate card or anything formal.


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9 Steps to Optimize Native Ads for Mobile

May 12, 2015

The question is not whether or not you go mobile with your native ads; it’s how you do that successfully. 

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5 Tips to Minimize Risk & Maximize Returns From Native Ads

May 5, 2015

There is no question that the use of native ads, or sponsored content, is growing among publishers--but what does that mean for you? Here are five tips to get you on the right track. 


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A Publisher’s Primer: Native Ads

April 1, 2015
Danielle Lattuga

You’ve heard the term, a lot. Native advertising is a reality. But as with many new “must have” tactics, we end up asking ourselves, “What exactly is it and how exactly should I be handling it?” That’s a good question, especially when the publishing world at large is still trying to define native advertising. 


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Farm-Equipment.com: Lessiter Growing with New Tools

March 22, 2015

The new Farm-Equipment.com gives farmers more time and knowledge—with the largest depository of dealer-driven news and buying resources, presented in an intuitive, responsive format. It’s another BtoB site growing with the industry.

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Revenue in Redesign: Six Features Your New Website Should Have

February 27, 2015

For BtoB Publishers, a website redesign or update is not simply about making it pretty and responsive. It’s about growing revenue. 

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Lessiter's Innovative Redesign Emphasizes Video, Sales

January 22, 2015
Video, Social Media Meets Multi-Platform Ag Audience
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Why Time-Based Advertising and Individualization Could Be a Match Made in Heaven

December 10, 2014

If you aren’t operating with a multi-tier taxonomy system and working diligently to deliver related, highly relevant content to your readers, then you are likely selling yourself short, not just in content marketing, but also in advertising revenue. 

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