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ARTICLES

9 Steps to Optimize Native Ads for Mobile

May 12, 2015

The question is not whether or not you go mobile with your native ads; it’s how you do that successfully. 

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What Does Revenue Diversity Look Like?

April 24, 2015

Let’s look at eight revenue streams that provide a good indication of diversity and a little perspective on how you compare to other publishers. 

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What Digital-First Publishing Means, Right Now

March 31, 2015

It’s likely that, as a BtoB publisher, you have your foundation in place for a digital-first strategy, already. But, are you on the cutting edge of execution? 

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Instagram: 16 Best Practices for BtoB Publishers

March 24, 2015

Is Instagram for BtoB Publishers? You bet it is. That is, if you are willing to go all in—like with any social platform. 

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Farm-Equipment.com: Lessiter Growing with New Tools

March 22, 2015

The new Farm-Equipment.com gives farmers more time and knowledge—with the largest depository of dealer-driven news and buying resources, presented in an intuitive, responsive format. It’s another BtoB site growing with the industry.

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7 Keys to a Buyers' Guide that Works

March 6, 2015

To be sure, a buyers’ guide is a great way to increase your revenue stream. But, that’s only true when it works properly and fulfills its potential. 

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Website Design for a Social Audience

February 6, 2015

Perhaps you are redesigning your website or maybe it’s just time for a few updates. There is no question that either endeavor requires that you keep the social community of your readers at the top of your mind. 

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3 Social Platforms for BtoB Publishers to Watch in 2015

January 27, 2015

There is no question that some social networks are better suited to your audience than others. Let’s take a look at the 3 you should be watching in 2015.

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Lessiter's Innovative Redesign Emphasizes Video, Sales

January 22, 2015
Video, Social Media Meets Multi-Platform Ag Audience
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Time Inc.: Lessons in Digital Transformation

September 23, 2014

Let's take a look at how the nation’s biggest magazine publisher is coping with the inevitable changes to the industry and what strategies they are pursuing to maintain leadership.

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