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Contextual eCommerce

Home » Topics » Taxonomy » Contextual eCommerce

Contextual eCommerce
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Present contextually related products, events and listings with articles.
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ARTICLES

How Are You Using Your Data?

May 15, 2015

How well are you using your data to target your audience for trials and how many conversions result from savvy data use?

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Amazon’s Cyber Monday Success Carries Lessons for BtoB Publishers

December 23, 2014

Cyber Monday, 2014, has come and gone, but that doesn’t mean it should be forgotten. 

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5 Qualities That Make a Good Reader Experience

November 4, 2014

Without a good reader experience, we don’t have readers to build relationships with. 

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Six Steps to Bridging Your Data Gaps

August 22, 2014

You know that you’re supposed have data to create contextually-driven content and advertising. You know that data helps you serve your audience more effectively. Do you know what data you don’t have?

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Back to Basics: Why and How Taxonomy Can Boost Revenue

April 22, 2014

Let’s step back for a moment and talk about the “little data”—better known as metadata or taxonomy.

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The BtoB Experience, Part II

November 8, 2013
Danielle Lattuga

We’ve been talking about the key components that make your content an experience for your readers. Today, we’ll talk about Context, Search and What’s Next . 

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How Integrations Increase the Value of Audience Data

September 27, 2013
Danielle Lattuga

There is no doubt as to the value in audience data when it comes to helping publishers monetize content more effectively. Yet, it’s becoming increasingly clear that audience data provides the most value when it is integrated with a publisher’s content management system.  

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Four Ways to Target Your Customers’ Personas Using Audience Data

September 6, 2013
Danielle Lattuga

Using audience data to create context awareness is likely not a new concept for you, but are you using it to its greatest potential? Do you know what your key customer personas are?  

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Qualitymag.com: Rich Resources + Increased Revenue = Successful Relaunch

November 9, 2012

When manufacturing professionals visit the new Qualitymag.com they are met with the caliber of information they’ve come to expect, offered in a more richly engaging format . . . 

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NutraSolutions.com: The Inner Beauty of Design

September 21, 2012

When BNP began relaunching its portfolio of websites on the ePublishing SaaS Content Management Platform, it was clear that NutraSolutions filled a niche all its own . . . 


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