How well are you using your data to target your audience for trials and how many conversions result from savvy data use?

Without a good reader experience, we don’t have readers to build relationships with. 

You know that you’re supposed have data to create contextually-driven content and advertising. You know that data helps you serve your audience more effectively. Do you know what data you don’t have?

Let’s step back for a moment and talk about the “little data”—better known as metadata or taxonomy.

We’ve been talking about the key components that make your content an experience for your readers. Today, we’ll talk about Context, Search and What’s Next . 

There is no doubt as to the value in audience data when it comes to helping publishers monetize content more effectively. Yet, it’s becoming increasingly clear that audience data provides the most value when it is integrated with a publisher’s content management system.  

Using audience data to create context awareness is likely not a new concept for you, but are you using it to its greatest potential? Do you know what your key customer personas are?  

When manufacturing professionals visit the new Qualitymag.com they are met with the caliber of information they’ve come to expect, offered in a more richly engaging format . . . 

When BNP began relaunching its portfolio of websites on the ePublishing SaaS Content Management Platform, it was clear that NutraSolutions filled a niche all its own . . .