If you aren’t operating with a multi-tier taxonomy system and working diligently to deliver related, highly relevant content to your readers, then you are likely selling yourself short, not just in content marketing, but also in advertising revenue.
You know that you’re supposed have data to create contextually-driven content and advertising. You know that data helps you serve your audience more effectively. Do you know what data you don’t have?
Using audience data to create context awareness is likely not a new concept for you, but are you using it to its greatest potential? Do you know what your key customer personas are?
Why not use your website as the hub to deploy your lead generation tactics? As a publisher, lead generation (or lead gen) is more than likely an essential component of feeding your online and print revenue. Increasingly, lead gen is about providing more value and greater access to. . .
Refrigerated and Frozen Food readers rely on the publication not just for news and information, but also for helping to set the bar in an industry that requires attention to safety, efficiency and resourcefulness. RefrigeratedFrozenFood.com delivers . . .
Watertechonline.com delivers Water Technology’s high qualitycontent in a crisp, rich design that fosters greater audience engagement, deeper resources and expanded revenue and lead generation opportunities . . .
The addictive quality of social networking can provide you with a powerful marketing advantage. When you log on to your social networks, do you suddenly feel as if you’ve entered a vortex?
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