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Automated Content Delivery

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Automated Content Delivery
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Create content once, deliver through multiple channels.
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ARTICLES

Why Time-Based Advertising and Individualization Could Be a Match Made in Heaven

December 10, 2014

If you aren’t operating with a multi-tier taxonomy system and working diligently to deliver related, highly relevant content to your readers, then you are likely selling yourself short, not just in content marketing, but also in advertising revenue. 

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5 Qualities That Make a Good Reader Experience

November 4, 2014

Without a good reader experience, we don’t have readers to build relationships with. 

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Six Steps to Bridging Your Data Gaps

August 22, 2014

You know that you’re supposed have data to create contextually-driven content and advertising. You know that data helps you serve your audience more effectively. Do you know what data you don’t have?

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Four Ways to Target Your Customers’ Personas Using Audience Data

September 6, 2013
Danielle Lattuga

Using audience data to create context awareness is likely not a new concept for you, but are you using it to its greatest potential? Do you know what your key customer personas are?  

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How to Make the Most of Your Lead Generation Potential, Chapter One: Generating Leads on Your Website

March 5, 2013
Why not use your website as the hub to deploy your lead generation tactics? As a publisher, lead generation (or lead gen) is more than likely an essential component of feeding your online and print revenue.  Increasingly, lead gen is about providing more value and greater access to. . .
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Refrigerated and Frozen Foods: A Hot Website for the Cool Crowd

December 3, 2012

Refrigerated and Frozen Food readers rely on the publication not just for news and information, but also for helping to set the bar in an industry that requires attention to safety, efficiency and resourcefulness. RefrigeratedFrozenFood.com delivers . . . 

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WaterTech Online: Clear Revenue Streams, Deeper Audience Engagement

November 19, 2012

Watertechonline.com delivers Water Technology’s  high quality content in a crisp, rich design that fosters greater audience engagement, deeper resources and expanded revenue and lead generation opportunities . . .

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Make the Most of Social Networking Without Wasting Time

November 6, 2012
The addictive quality of social networking can provide you with a powerful marketing advantage. When you log on to your social networks, do you suddenly feel as if you’ve entered a vortex?
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ePublishing Platform Release 6.6a, Part II

May 15, 2012
Part II describes how we’ve streamlined your workflow to add value to content with topic pages and semantic associations . . . 
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19 Ways to Monetize Alternative Delivery Channels

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