The new Farm-Equipment.com gives farmers more time and knowledge—with the largest depository of dealer-driven news and buying resources, presented in an intuitive, responsive format. It’s another BtoB site growing with the industry.

As one of the 10 key qualities that guarantee success in website design, user management is certainly something to you want to set up right, from the beginning. 

No doubt, as a BtoB publisher, you’re constantly evaluating your ad models to meet the changing landscape of digital advertising. Perhaps you’re thinking about including programmatic buying in your offerings to advertisers?  

Using audience data to create context awareness is likely not a new concept for you, but are you using it to its greatest potential? Do you know what your key customer personas are?  

Premier Guitar, the leading BtoC publication for guitar enthusiasts, adopted a web-first strategy to deliver relevant, related content to engage a highly interactive community.

Along with recent Twitter integrations to improve audience engagement and sharing, several new updates maximize control over how ePublishing clients’ content is found and managed.