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Targeted Marketing

Home » Topics » User Management » Targeted Marketing

Targeted Marketing
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Apply audience activity, profile, and preferences data to marketing promotions & offers.

ARTICLES

How Are You Using Your Data?

May 15, 2015

How well are you using your data to target your audience for trials and how many conversions result from savvy data use?

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One Quality that Makes a Good Event, Great

May 8, 2015

A good event possesses many strong qualities, but what makes it great? 

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5 Ways Publishers are Using Deep Data

April 3, 2015

How are publishers using proprietary and 3rd party data to build engagement and revenue? 

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A Publisher’s Primer: Native Ads

April 1, 2015
Danielle Lattuga

You’ve heard the term, a lot. Native advertising is a reality. But as with many new “must have” tactics, we end up asking ourselves, “What exactly is it and how exactly should I be handling it?” That’s a good question, especially when the publishing world at large is still trying to define native advertising. 


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Farm-Equipment.com: Lessiter Growing with New Tools

March 22, 2015

The new Farm-Equipment.com gives farmers more time and knowledge—with the largest depository of dealer-driven news and buying resources, presented in an intuitive, responsive format. It’s another BtoB site growing with the industry.

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How to Keep User Management in Mind for Website Design

March 3, 2015

As one of the 10 key qualities that guarantee success in website design, user management is certainly something to you want to set up right, from the beginning. 

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5 Social Publishing Trends for 2015

January 20, 2015

There is a lot to watch in social media for the coming year, but here are 5 trends to consider as you look to the year ahead.

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BtoB Marketing: Six Tips for Getting It Right

December 16, 2014

We get it: marketing isn’t what it used it be. It’s more than what it used to be. You’ve got numerous channels to navigate and limited resources. 

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Why Time-Based Advertising and Individualization Could Be a Match Made in Heaven

December 10, 2014

If you aren’t operating with a multi-tier taxonomy system and working diligently to deliver related, highly relevant content to your readers, then you are likely selling yourself short, not just in content marketing, but also in advertising revenue. 

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Best Practices: How To Get the Most from Your Enterprise Publishing System, Part I

June 13, 2014

Are you making the most of your EPS? Here are a few ways to find you if you are getting the biggest bang for your buck. 


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