The newsletter hasn’t lost its value for BtoB publishers, by any means, but today, it is the hub of a larger suite of tools to help you build relationships with your audience and it needs to be leveraged in the context of a bigger digital-first strategy.
It’s not so much about the data being BIG (think volume) as much as it’s about the data being DEEP (think variety). Audience Data does bring unprecedented amounts of data to your fingertips, but it’s the kind of data and how you use it that matters more.
As a publisher, there is no question of the potential that social media holds for lead generation. But with any good marketing strategy, it’s important to find the balance between focusing on each single component of the plan and stepping back to look at the big picture.
Refrigerated and Frozen Food readers rely on the publication not just for news and information, but also for helping to set the bar in an industry that requires attention to safety, efficiency and resourcefulness. RefrigeratedFrozenFood.com delivers . . .