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eNewsletter Integration

Home » Topics » Editorial Strategy » eNewsletter Integration

eNewsletter Integration
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Automated data sync & newsletter updates.

ARTICLES

Email Marketing: What is Working for You?

June 2, 2015

Ask these 8 questions of your email marketing campaign, to help shed more light on where the magic in your success may lie.

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Have You Looked at Your Newsletter Lately? 8 Tips for a Happier Newsletter

March 9, 2015

The newsletter hasn’t lost its value for BtoB publishers, by any means, but today, it is the hub of a larger suite of tools to help you build relationships with your audience and it needs to be leveraged in the context of a bigger digital-first strategy. 

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5 Key Ingredients to Editorial Efficiency

February 20, 2015

Today, your editorial strategy as a BtoB publisher should be about a digital-first approach. That means a lot of things, but at the heart of it, dwells your editorial workflow. 

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10 Steps to eNewsletter ROI

January 3, 2014

As you look at publishing software, spend some time thinking about a critical component to virtually all online businesses these days: eNewsletters.

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For B2B Publishers, “Big Data” = Deep Data

May 1, 2013
Danielle Lattuga

It’s not so much about the data being BIG (think volume) as much as it’s about the data being DEEP (think variety). Audience Data does bring unprecedented amounts of data to your fingertips, but it’s the kind of data and how you use it that matters more. 

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Why Email Marketing is Still Alive and Well

April 3, 2013
Danielle Lattuga

As a publisher, there is no question of the potential that social media holds for lead generation. But with any good marketing strategy, it’s important to find the balance between focusing on each single component of the plan and stepping back to look at the big picture. 

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Private Label Buyer.com: A Package More than Pretty

February 26, 2013

Starting with intuitive design,  PLBuyer.com presents its wealth of content with clean navigational tools and visual acuity . . . 

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Making Mobile Responsive Design a Reality

February 5, 2013
We are living in an increasingly mobile-centric world.. Ensure your readers are having a positive experience when accessing your content using a mobile device . . .
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Grand Rapids Business Journal Relaunches With A 500% Traffic Increase: Practical Social Media & Content Marketing Produces Stunning Results

January 7, 2013
While many news outlets struggle to attract visitors, drive circulation and sustain ad revenue, Grand Rapids Business Journal’s recent site relaunch is establishing a new benchmark . . . 
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Refrigerated and Frozen Foods: A Hot Website for the Cool Crowd

December 3, 2012

Refrigerated and Frozen Food readers rely on the publication not just for news and information, but also for helping to set the bar in an industry that requires attention to safety, efficiency and resourcefulness. RefrigeratedFrozenFood.com delivers . . . 

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