How well are you using your data to target your audience for trials and how many conversions result from savvy data use?

You’ve probably heard us talk about the trifecta of BtoB success: Content, Community and Commerce. Today’s digital publishers know that publishing is no longer simply about good content (although that is STILL the foundation of success). 

How are publishers using proprietary and 3^rd party data to build engagement and revenue? 

We all know the value of a speedy website for engaging readers with historically low attention spans. But, as you might suspect, it’s not just about engagement; it’s also about conversions. 

BtoB consumers have come to expect the kind of fast, friendly, seamless and effortless experience they are getting on consumer sites, but much of BtoB ecommerce falls short.

Revenue Per Reader is a valuable metric because it is an important piece of the puzzle that describes where your business is right now. BUT, that’s not the only reason it’s valuable.

We’ve been talking about the key components that make your content an experience for your readers. Today, we’ll talk about Context, Search and What’s Next .