No doubt, as a BtoB publisher, you’re constantly evaluating your ad models to meet the changing landscape of digital advertising. Perhaps you’re thinking about including programmatic buying in your offerings to advertisers?
You want every part of your revenue strategy to fulfill it’s greatest potential. When we are talking strictly about paywalls, what works? By now, you know that paywalls are starting to gain traction and for some publishers, they play a key role in reclaiming revenue lost to the decline of traditional ad models. . .
Indianapolis Business Journal Gets it Right; Moves to Head of Business Class. Indianapolis Business Journal re-launched its website, IBJ.com earlier this fall. The resulting revenue and site performance improvements have exceeded expectations while solidifying IBJ’s market leadership as the economy rebounds . . .