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ARTICLES

How Are You Using Your Data?

May 15, 2015

How well are you using your data to target your audience for trials and how many conversions result from savvy data use?

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Revenue in Redesign: Six Features Your New Website Should Have

February 27, 2015

For BtoB Publishers, a website redesign or update is not simply about making it pretty and responsive. It’s about growing revenue. 

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Programmatic Ad Buying: Are You Thinking About It?

November 21, 2014

No doubt, as a BtoB publisher, you’re constantly evaluating your ad models to meet the changing landscape of digital advertising. Perhaps you’re thinking about including programmatic buying in your offerings to advertisers?  


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How to Turn Your Website Into a Direct Content Sales Channel

October 31, 2014
SIPA Members Reveal Keys to Sign Up Site Visitors, Convert Visitors to Subscribers, and Sell Ancillary Products
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New York Times Revenue Strategies Worth Watching

May 10, 2013
Danielle Lattuga

The New York Times recently announced new strategies for growth. Why is this relevant to a B2B publisher, or even a B2C publisher? 

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Gale Media Relaunch Adds Revenue Streams, Data Analysis to Success Story

May 8, 2013

With the relaunch of its industry leading website, Gale Media set an ambitious goal to increase revenue from site content and services—building on impressive gains from its initial MDM.com launch.


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Is Your Paywall Up to Snuff?

March 8, 2013
You want every part of your revenue strategy to fulfill it’s greatest potential. When we are talking strictly about paywalls, what works? By now, you know that paywalls are starting to gain traction and for some publishers, they play a key role in reclaiming revenue lost to the decline of traditional ad models. . .
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Qualitymag.com: Rich Resources + Increased Revenue = Successful Relaunch

November 9, 2012

When manufacturing professionals visit the new Qualitymag.com they are met with the caliber of information they’ve come to expect, offered in a more richly engaging format . . . 

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SustainableFacility.com Site Targets Audience Development

May 17, 2011

Website design needs to be attractive, but to successfully engage your audience, design needs to make your content easily accessible to allow readers to find what they need...

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IBJ.com Launches With ePublishing

June 11, 2010

Indianapolis Business Journal Gets it Right; Moves to Head of Business Class.  Indianapolis Business Journal re-launched its website, IBJ.com earlier this fall. The resulting revenue and site performance improvements have exceeded expectations while solidifying IBJ’s market leadership as the economy rebounds . . . 

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PAGES

Audience Data: 300% Traffic Increase Drives Product & Revenue Diversity

DOCUMENTS AND FILES

Contextual-content-ecommerce-MDM.pdf

May 19, 2014

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