Advertiser demands change as frequently as technology and the marketplace evolves. ePublishing’s SaaS platform ensures you can . . .
More advertising and sponsorship packages
Integrate your ad server with the platform’s deep taxonomy infrastructure to provide maximum sales options. Increased traffic and higher site registration builds audience size and quality. Managing contextual content and UX all on one dashboard gives you an ever-growing list of ingredients to create and measure ad programs and sponsorship products.
Targeted and contextual advertising
Offer your customers contextual advertising based on topic or keywords.
TREY: I really don’t know for sure what ad targeting we can do to reach demographic groups or pre-determined groups of identified individuals. Also please enhance the previous sentence with anything you think of.
Expand ad inventory
Create new sponsorship opportunities: Automatically generate Topic Pages, presenting all articles on a specific topic
Lead-generation programs with audience data
Gain the most complete audience view possible: Knock down data silos; aggregate all registrations, subscriptions and purchases; all integrated with your fulfillment and ESP providers. Kingpin’s contextual tools increase registration for webinars, white paper downloads and other lead-gen programs. Along with built-in reporting tools, you can enhance each lead generated with Deep Data.
Highest-earning Buyers’ Guides
Content sales increase when you reach buyers at the time they show greatest interest. A rich taxonomy
Sponsored videos
Content sales increase when you reach buyers at the time they show greatest interest. A rich taxonomy
Newsletters and niche opportunities
Content sales increase when you reach buyers at the time they show greatest interest. A rich taxonomy
