By now you know that events should no longer take a backseat in your publishing caravan. If done right, events can add to your revenue and bring your brand to life. That sounds all well and good, but where’s the proof?
Save Time & Money with Enhanced Admin, Audience Data and Marketing: With its latest SaaS platform release, ePublishing announces a sweeping upgrade to its Events System to enable clients to produce and market custom events.
Focusing on subscriptions, renewals, and ad revenue is a tried and true recipe for success in the media industry. Increasing Revenue per Reader, however, requires a willingness to leverage our industry expertise, experience and energy to deliver an experience that engages readers differently. Don't worry; while the New York Times has just recently made Events a priority, leading BtoB publishers and Niche Media show the way for the rest of us.
The National Safety Council wanted to enhance member benefits to their association members, and generate more revenue, but to start with, they needed a publishing system that simplified editorial workflow and gave them control to modify website pages.