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brand

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Items Tagged with 'brand'

ARTICLES

A Publisher’s Primer: Native Ads

April 1, 2015
Danielle Lattuga

You’ve heard the term, a lot. Native advertising is a reality. But as with many new “must have” tactics, we end up asking ourselves, “What exactly is it and how exactly should I be handling it?” That’s a good question, especially when the publishing world at large is still trying to define native advertising. 


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Instagram: 16 Best Practices for BtoB Publishers

March 24, 2015

Is Instagram for BtoB Publishers? You bet it is. That is, if you are willing to go all in—like with any social platform. 

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Optimizing the User Experience: 6 Web Design Tips for 2015

February 9, 2015

As a publisher, your digital-first strategy is all about providing an experience to your readers. You likely know what qualities comprise a good reader experience, but how do you translate that into your design?


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6 Tips to Make Events Work

January 7, 2015

By now you know that events should no longer take a backseat in your publishing caravan. If done right, events can add to your revenue and bring your brand to life. That sounds all well and good, but where’s the proof?

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Events: Bringing Your Brand to Life

November 26, 2014

We’ve talked in the past about the importance of adding events to your media repertoire.  But, what does that really mean? 

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BtoB Humor: 5 Ways to Make It Work

September 9, 2014

How many senior editors does it take to change a lightbulb?

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12% Traffic Growth: Why You Should Give Infographics a Try

September 2, 2014

It’s possible, now more than ever, that Infographics will improve your content marketing AND editorial content.  Make sure you're doing it right before jumping in.


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Lead Generation Series: Seven Ways to Leverage the Power of Pinterest

August 30, 2013
Danielle Lattuga

Like any social media platform worth its salt, Pinterest continues to grow and evolve. As one of the fastest growing social networks, it is the third largest, only behind Facebook and Twitter. Hence, publishers are finding more and more ways to use it for lead generation. 

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Distribution Center Relaunch Caps BNP Media’s Portfolio Transformation

June 28, 2013

DistributionCenterMag.com became the 56th site delivered as part of BNP’s plan to lift its online business by consolidating on a single platform: ePublishing’s Enterprise Publishing System (EPS).

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Why Publishers Should Keep an Eye on Tumblr

May 23, 2013
Danielle Lattuga

There isn’t anything definitive that says using Tumblr is a must for all publishers, but recent developments certainly suggest it’s one to watch.


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More Articles Tagged with 'brand'

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