You’ve heard the term, a lot. Native advertising is a reality. But as with many new “must have” tactics, we end up asking ourselves, “What exactly is it and how exactly should I be handling it?” That’s a good question, especially when the publishing world at large is still trying to define native advertising. 

Is Instagram for BtoB Publishers? You bet it is. That is, if you are willing to go all in—like with any social platform. 

As a publisher, your digital-first strategy is all about providing an experience to your readers. You likely know what qualities comprise a good reader experience, but how do you translate that into your design?

By now you know that events should no longer take a backseat in your publishing caravan. If done right, events can add to your revenue and bring your brand to life. That sounds all well and good, but where’s the proof?

We’ve talked in the past about the importance of adding events to your media repertoire.  But, what does that really mean? 

How many senior editors does it take to change a lightbulb?

It’s possible, now more than ever, that Infographics will improve your content marketing AND editorial content.  Make sure you're doing it right before jumping in.

Like any social media platform worth its salt, Pinterest continues to grow and evolve. As one of the fastest growing social networks, it is the third largest, only behind Facebook and Twitter. Hence, publishers are finding more and more ways to use it for lead generation. 

DistributionCenterMag.com became the 56^th site delivered as part of BNP’s plan to lift its online business by consolidating on a single platform: ePublishing’s Enterprise Publishing System (EPS).

There isn’t anything definitive that says using Tumblr is a must for all publishers, but recent developments certainly suggest it’s one to watch.