If you aren’t operating with a multi-tier taxonomy system and working diligently to deliver related, highly relevant content to your readers, then you are likely selling yourself short, not just in content marketing, but also in advertising revenue.
The digital audience has a voracious appetite for video. Over 100 million Internet users watch online video daily. No wonder it’s become a critical component of many a content marketing strategy. Without a doubt, an increasing number of BtoB publishers are using video as a means to launch products, educate, entertain and engage their audience.