If you aren’t operating with a multi-tier taxonomy system and working diligently to deliver related, highly relevant content to your readers, then you are likely selling yourself short, not just in content marketing, but also in advertising revenue. 

Using audience data to create context awareness is likely not a new concept for you, but are you using it to its greatest potential? Do you know what your key customer personas are?  

The digital audience has a voracious appetite for video. Over 100 million Internet users watch online video daily. No wonder it’s become a critical component of many a content marketing strategy. Without a doubt, an increasing number of BtoB publishers are using video as a means to launch products, educate, entertain and engage their audience.

With over 2 million members worldwide and a growth pace that has new members joining at two per second, it’s only natural for publishers to integrate LinkedIn into their overall marketing strategies.

This week, we continue our Lead Generation Series with a look at specific methods to help you generate more traffic, build brand, extend marketing reach and of course, generate leads with Facebook.  But be careful, by using these tools and tactics you might find yourself among the happiest of faces on "the most visited social network in the U.S."

With the new pmmag.com, subscribers now have daily, up-to-the-minute access to news and information, whether using a desktop, tablet or mobile device . . . 

The lovely inevitability of conducting business using SaaS content management and eCommerce is matched with another increasingly pertinent inevitability . . .