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engaging

Home » Keywords » engaging

Items Tagged with 'engaging'

ARTICLES

Why Time-Based Advertising and Individualization Could Be a Match Made in Heaven

December 10, 2014

If you aren’t operating with a multi-tier taxonomy system and working diligently to deliver related, highly relevant content to your readers, then you are likely selling yourself short, not just in content marketing, but also in advertising revenue. 

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Four Ways to Target Your Customers’ Personas Using Audience Data

September 6, 2013
Danielle Lattuga

Using audience data to create context awareness is likely not a new concept for you, but are you using it to its greatest potential? Do you know what your key customer personas are?  

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Video Content Marketing: Seven Tips for Success

April 19, 2013

The digital audience has a voracious appetite for video. Over 100 million Internet users watch online video daily. No wonder it’s become a critical component of many a content marketing strategy. Without a doubt, an increasing number of BtoB publishers are using video as a means to launch products, educate, entertain and engage their audience.

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Plumbing and Mechanical Magazine Relaunches PMMag.com With Content and Engagement On the Move

February 13, 2013

With the new pmmag.com, subscribers now have daily, up-to-the-minute access to news and information, whether using a desktop, tablet or mobile device . . . 

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Increase Reader Engagement: Own the Span of Attention

January 19, 2012

The lovely inevitability of conducting business using SaaS content management and eCommerce is matched with another increasingly pertinent inevitability . . .

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