The question is not whether or not you go mobile with your native ads; it’s how you do that successfully. 

As a BtoB publisher, it’s likely that you are no stranger to content marketing. But, do you ever wonder where you fit in? 

The newsletter hasn’t lost its value for BtoB publishers, by any means, but today, it is the hub of a larger suite of tools to help you build relationships with your audience and it needs to be leveraged in the context of a bigger digital-first strategy. 

Perhaps you are redesigning your website or maybe it’s just time for a few updates. There is no question that either endeavor requires that you keep the social community of your readers at the top of your mind. 

There is no question that some social networks are better suited to your audience than others. Let’s take a look at the 3 you should be watching in 2015.

There is a lot to watch in social media for the coming year, but here are 5 trends to consider as you look to the year ahead.

No doubt social media plays some role in your 2015 content marketing strategy. Have you looked at what happened in 2014 to inform that strategy?  

How do you create incentives for your staff to use social media, without inadvertently paying editors to create clickbait?

Cyber Monday, 2014, has come and gone, but that doesn’t mean it should be forgotten. 

We get it: marketing isn’t what it used it be. It’s more than what it used to be. You’ve got numerous channels to navigate and limited resources.