But, even more compelling: as time goes on, it becomes clearer that data visualization (not just images) increases engagement, significantly. 

How are publishers using proprietary and 3^rd party data to build engagement and revenue? 

In our last post, we talked about why Instagram has great potential for BtoB Publishers and shared some basic best practices. Let’s get into the nitty gritty:

Perhaps you are redesigning your website or maybe it’s just time for a few updates. There is no question that either endeavor requires that you keep the social community of your readers at the top of your mind. 

There is no question that some social networks are better suited to your audience than others. Let’s take a look at the 3 you should be watching in 2015.

How do you create incentives for your staff to use social media, without inadvertently paying editors to create clickbait?

If you’re a publisher considering a change in your approach to better suit your content engagement strategy, it’s helpful to remember what drives that strategy.

With 284 million active monthly users and 500 million Tweets sent each day, there is a lot of opportunity to find and engage potential customers on Twitter. But, just how do you ensure said engagement?

If you aren’t operating with a multi-tier taxonomy system and working diligently to deliver related, highly relevant content to your readers, then you are likely selling yourself short, not just in content marketing, but also in advertising revenue. 

Digital-first publishing is no longer an abstract idea, it’s likely your reality, but that doesn’t mean you’ve established a compensation strategy or incentives for editors and advertisors.