As a BtoB publisher, you know that your website is the hub of your digital-first publishing strategy. As such, it requires diligent attention—and the kind of foresight that makes a site redesign last.

There is a lot to watch in social media for the coming year, but here are 5 trends to consider as you look to the year ahead.

Publishing content is no longer just about the content. It’s about building relationships across multiple channels and countless formats.

We've talked recently about current trends in audience behavior. General trends provide valuable insights for your content marketing approach—but it’s also helpful to try and drill down to specific facets of the population—to focus our tactics to engage specific readers.

If you’re like most BtoB Publishers, you’ve probably got a list of goals for 2014 on your desk right now. The question is: are you set up to achieve those goals? 

Seven examples of how publishers can build the bridge form content to eCommerce. 

At nearly every turn in digital publishing, you must be an expert in some new technology or trend to keep yourself in the race. But to stay ahead, all that takes time, money, personnel and other resources.

With the relaunch of its industry leading website, Gale Media set an ambitious goal to increase revenue from site content and services—building on impressive gains from its initial MDM.com launch.

As IMI’s parent company streamlined the eCommerce capabilities of their website, a priority was to reinforce IMI’s unique brand . . .