As a BtoB publisher, you know that your website is the hub of your digital-first publishing strategy. As such, it requires diligent attention—and the kind of foresight that makes a site redesign last.

Publishing content is no longer just about the content. It’s about building relationships across multiple channels and countless formats.

Seven examples of how publishers can build the bridge form content to eCommerce. 

At nearly every turn in digital publishing, you must be an expert in some new technology or trend to keep yourself in the race. But to stay ahead, all that takes time, money, personnel and other resources.

With the relaunch of its industry leading website, Gale Media set an ambitious goal to increase revenue from site content and services—building on impressive gains from its initial MDM.com launch.

As IMI’s parent company streamlined the eCommerce capabilities of their website, a priority was to reinforce IMI’s unique brand . . .  

With solid eCommerce mechanisms in place, diversifying your revenue model becomes more a matter matching . . . 

With the relaunch of CMMonline by parent company Grand View Media Group, CMM’s readership gained greater access to products and information via a suite of websites . . .