To be sure, a buyers’ guide is a great way to increase your revenue stream. But, that’s only true when it works properly and fulfills its potential. 

As a BtoB publisher, you know that your website is the hub of your digital-first publishing strategy. As such, it requires diligent attention—and the kind of foresight that makes a site redesign last.

User reviews are a great way to acquire new content regularly and boost customer confidence, but when leveraged appropriately, they can also increase traffic and conversions.

 Earlier in the year, we shared a few tips SEO efforts for 2014.  Now that the first quarter is over, it’s time to check in again.  Let’s look at current key tactics for handling the latest in SEO evolution.

The National Safety Council wanted to enhance member benefits to their association members, and generate more revenue, but to start with, they needed a publishing system that simplified editorial workflow and gave them control to modify website pages.