If you're like most publishers, it's a safe bet at least 25% of your traffic originates from a mobile device. Now, Google's new ranking algorithm has made Responsive Design an essential business strategy; with ePublishing's mobile-friendly experience supporting transactions, registrations, and advertising, you can safely avoid Mobilegeddon.
As a publisher, your digital-first strategy is all about providing an experience to your readers. You likely know what qualities comprise a good reader experience, but how do you translate that into your design?
Perhaps you are redesigning your website or maybe it’s just time for a few updates. There is no question that either endeavor requires that you keep the social community of your readers at the top of your mind.
Infographics are a symptom of how readers need to communicate in our digital world—two minutes on Twitter, Pinterest or Instagram will likely prove that point. But, it’s one thing to decide they should be part of your strategy; it’s another to execute. Here a few tips to get you going.
We've talked recently about current trends in audience behavior. General trends provide valuable insights for your content marketing approach—but it’s also helpful to try and drill down to specific facets of the population—to focus our tactics to engage specific readers.