Are you an unbeliever? In email marketing, that is . . .

We get it: marketing isn’t what it used it be. It’s more than what it used to be. You’ve got numerous channels to navigate and limited resources. 

You know that you’re supposed have data to create contextually-driven content and advertising. You know that data helps you serve your audience more effectively. Do you know what data you don’t have?

 There is a lot of talk these days about personalization, or more precisely, individualization. And for some, it might seem like all the hype came out of the blue.

As a publisher, if you’re not talking about how advertising fits into your body of content, you might be missing a lucrative opportunity.

What’s Wanelo, you ask? Short answer: It’s social commerce. 

You know the value of content marketing, and you probably even know a few tactics already—but are you making the best of what you know?

As with many things digital, online publishing has opened up a lot of big possibilities to B2B and B2C publishers. Multiple delivery channels, an array of devices, social sharing and diversified revenue streams make the world seem bigger (and smaller) all at once—with a universe of new prospects at our fingertips. 

As a publisher, there is no question of the potential that social media holds for lead generation. But with any good marketing strategy, it’s important to find the balance between focusing on each single component of the plan and stepping back to look at the big picture.