As a BtoB publisher, it’s likely that you are no stranger to content marketing. But, do you ever wonder where you fit in? 

Are you an unbeliever? In email marketing, that is . . .

We get it: marketing isn’t what it used it be. It’s more than what it used to be. You’ve got numerous channels to navigate and limited resources. 

Social media is the wolverine we’ve invited into our home. We don’t know why we invited it in, but there is something powerful and compelling about it. 

You know that you’re supposed have data to create contextually-driven content and advertising. You know that data helps you serve your audience more effectively. Do you know what data you don’t have?

 There is a lot of talk these days about personalization, or more precisely, individualization. And for some, it might seem like all the hype came out of the blue.

As a publisher, if you’re not talking about how advertising fits into your body of content, you might be missing a lucrative opportunity.

What’s Wanelo, you ask? Short answer: It’s social commerce. 

You know the value of content marketing, and you probably even know a few tactics already—but are you making the best of what you know?

There isn’t anything definitive that says using Tumblr is a must for all publishers, but recent developments certainly suggest it’s one to watch.