As with many things digital, online publishing has opened up a lot of big possibilities to B2B and B2C publishers. Multiple delivery channels, an array of devices, social sharing and diversified revenue streams make the world seem bigger (and smaller) all at once—with a universe of new prospects at our fingertips.
As a publisher, there is no question of the potential that social media holds for lead generation. But with any good marketing strategy, it’s important to find the balance between focusing on each single component of the plan and stepping back to look at the big picture.
The terms content marketing, content distribution and content curation often get treated like the same thing. We hear a lot about content marketing these days, and rightfully so, if you are in the publishing world, content marketing is a key strategy for success . . .