If you're looking for new revenue sources, you've likely heard the terms native advertising and sponsored content, often used interchangeably. Does the difference matter, and is it a concern for your readers and editors?

The question is not whether or not you go mobile with your native ads; it’s how you do that successfully. 

There is no question that the use of native ads, or sponsored content, is growing among publishers--but what does that mean for you? Here are five tips to get you on the right track. 

You’ve heard the term, a lot. Native advertising is a reality. But as with many new “must have” tactics, we end up asking ourselves, “What exactly is it and how exactly should I be handling it?” That’s a good question, especially when the publishing world at large is still trying to define native advertising. 

Native Advertising is the new kid on the block. The sooner your introduce yourself, the sooner your will become friends. 

As a publisher, if you’re not talking about how advertising fits into your body of content, you might be missing a lucrative opportunity.